December 9, 2023

Wet Wipes Market Trends and Growth Analysis: Meeting Demand in a Health-Conscious World

The global wet wipes market is experiencing a surge in demand, fueled by a growing wave of health consciousness, increased disposable income, and a shift towards a hygienic lifestyle. Wet wipes, once primarily used for skincare, have now become essential sanitary disinfectants, with their low concentration of hydrogen peroxide making them effective for sterilization across various surfaces. This trend is expected to drive the market’s growth from 2021 to 2025.

The ongoing COVID-19 pandemic has further amplified the demand for wet wipes, as governments and health authorities worldwide emphasize personal hygiene. Consumers continue to invest in antibacterial and disinfectant products, considering cleanliness and sanitization as integral to wellness.

Interestingly, the pandemic has opened new growth avenues for wet wipes manufacturers. Supply chain disruptions led to shortages of disinfectant products, resulting in hoarding by consumers. In response, manufacturers, such as The Clorox Company, have ramped up production to meet the increased demand, with sales expected to rise significantly.

However, despite this growth, the environmental impact of disposable wet wipes remains a concern. These single-use products often end up in landfills or are incinerated, contributing to carbon emissions. Flushing them can clog pipes and sewers, while their non-woven blend of natural and synthetic fibers often contains plastic, exacerbating the global issue of single-use plastic pollution.

In terms of product types, facial wet wipes and baby wipes dominate the market, driven by increased usage and demand from the female demographic. Surface wet wipes are also expected to experience substantial growth, driven by the need for disinfection during the pandemic.

The sales channel has witnessed a significant shift towards online retail due to its convenience and pandemic-related factors. Efforts to improve e-tailing logistics control are expected to further boost online sales of wet wipes.

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Europe and North America currently hold the largest market share, with the UK alone using over 10 billion wet wipes annually. Meanwhile, Asia Pacific is poised to register a high compound annual growth rate (CAGR) due to rising urbanization, increasing disposable income, and the pandemic’s impact. An improvement in the standard of living in the region is driving demand for wet wipes, with a growing number of players entering the market.

Key players in the global wet wipes market include Kimberly-Clark, ITC Limited, Johnson & Johnson, Unicharm Corp, The Clorox Co., Beiersdorf (Nivea), 3M, Rockline Industries Inc., Hengan International Group Company Ltd, and Reckitt Benckiser Group plc.

As the world continues to grapple with the challenges of the pandemic, the global wet wipes market remains on an upward trajectory, meeting the evolving needs of consumers for cleanliness, hygiene, and convenience.

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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This press release first seen on Brilad