December 9, 2023

Thriving Demand for Organic Honey: A Sweet Victory in the Organic Honey Market

The organic honey market is experiencing a significant surge in demand as health-conscious consumers increasingly opt for organic alternatives. This shift in consumer preference is driven by growing awareness of the potential health risks associated with contaminants and pesticides in food products. Honey, known for its health benefits, is witnessing a rise in demand for its organic version, backed by qualitative and macro factors that define its growth.

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Certification and Quality Assurance
One of the key macro aspects contributing to the growth of organic honey is certification from regulatory authorities such as the Food Safety and Standards Authority of India (FSSAI), United States Department of Agriculture Organic (USDA), European Union Regulation (EEC), Japanese Agricultural Organic Standard (JAS), and Agricultural and Processed Food Products Export Development Authority (APEDA). This certification assures consumers of the absence of chemicals and adulterations during processing, instilling confidence in the product’s purity. Qualitative factors, including superior taste, distinct color, and texture, further drive the demand for organic honey. Organic honey tends to be opaquer and thicker, with a cloudy yellow tinge, as it is not overheated like its synthetic counterpart, enhancing its appeal to consumers.

Natural Sweeteners and Their Influence
The demand for organic honey is also being boosted by an increasing preference for natural sweeteners over artificial ones among younger consumers. Natural sweeteners are considered safer for consumption and offer various nutritional and health benefits, including weight management and blood sugar control. Their antibacterial and antioxidant properties, along with essential vitamins and minerals, position them as a healthier choice. Long shelf life and affordability further encourage their use, positively impacting the consumption of organic honey.

Expanding Horizons in Personal Care and Cosmetics
The personal care and cosmetics industry is expected to drive noteworthy demand for organic honey, thanks to its superior moisturizing capabilities and skin rejuvenation properties. Organic honey is used as an exfoliator in personal care and cosmetic products, offering benefits such as maintaining aroma, reversing signs of aging, brightening the complexion, effective pore cleansing, scar lightening, and skin hydration. Its high pH level contributes to effective antibacterial properties, making it effective against fungi, bacteria, pimples, acne, and wrinkles. Organic honey’s ability to address various hair and skin issues, from hair loss to skin disorders, is expected to drive significant growth in its use in personal care products.

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Asia Pacific: A Promising Market
Emerging economies in the Asia Pacific region are poised to witness substantial growth in the organic honey market. The increasing awareness of natural and organic products, coupled with the adoption of healthier lifestyles, is driving demand. The region’s growing production of organic honey to meet this demand is another factor contributing to market growth. Government initiatives are also supporting the beekeeping sector and promoting organic honey exports. For example, the Indian government’s investments in beehive development are expected to boost production and exports significantly in the coming years.

According to APEDA, India’s organic honey exports primarily depend on the United States, accounting for over 80% of exports. However, efforts are underway to diversify export destinations to countries such as the UK, Southeast Asia, and Europe. With government support and growing awareness, Asia Pacific offers promising opportunities for the organic honey market.

Competitive Landscape
Key players in the global organic honey market include Glorybee Inc., Barkman Honey LLC, Little Bee Impex, Heavenly Organics LLC, Madhava Honey Ltd., Wedderspoon Organic Holdings, Wholesome Sweeteners Inc., and North Dallas Honey Company L.P. These companies are at the forefront of providing high-quality organic honey to meet the demands of health-conscious consumers.

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This press release first seen on Brilad