December 2, 2023

Tea Tree Oil Market Analysis: Embracing the Herbal Cosmetics Revolution

Tea tree oil, a volatile essential oil native to Australia, is poised to reshape the global market as the demand for herbal cosmetics surges. Recognized for its antiviral, anti-bacterial, acaricidal, and anti-yeast properties, tea tree oil is increasingly used in skincare, hair care, and toiletries, as well as in pharmaceutical and animal care products.

Growing Consumer Consciousness

In recent years, consumers have become more conscious of the harmful effects of synthetic cosmetic products, leading to a significant opportunity for natural and herbal alternatives like tea tree oil. This shift in consumer behavior aligns with the World Health Organization’s projection that the global herbal market will reach nearly US$5 trillion by 2050.

Industry Response

To meet this growing demand, personal care product manufacturers are introducing new products infused with herbal ingredients such as tea tree oil. For instance, in May 2021, Bio Veda Action Research Co. launched a 100% vegan range of tea tree oil skincare products, including a skin-clearing gel and SPF30 day gel. Moksha Beauty also introduced a tea tree oil lavender shampoo targeting consumers seeking herbal anti-dandruff solutions.

Cosmetics Segment Leading the Way

The global tea tree oil market is segmented by application, sales channel, and region. The cosmetics segment, comprising skincare, hair care, aromatherapy, and toiletries, is expected to lead in terms of value. The demand for skincare products addressing signs of aging, radiance restoration, and rehydration is driving the adoption of tea tree oil in the cosmetics industry.

Furthermore, tea tree oil’s effectiveness in preventing and treating acne is attracting a younger demographic. Analysts anticipate that the haircare segment will follow suit as it treats and prevents dandruff and fungal scalp infections.

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Pharmaceutical Potential

Clinical validations by organizations like The European Medicines Agency (EMA) and the World Health Organization (WHO) are expected to boost the use of tea tree oil in pharmaceutical products. Tea tree oil is endorsed for treating various skin disorders and superficial wounds, offering a promising growth avenue for the pharmaceutical segment.

Australia’s Leading Role

Australia stands out as one of the largest global producers and exporters of quality tea tree oil. In 2019, the country had over 4,500 hectares dedicated to tea tree oil production, with approximately 80% of its production being exported to regions including the U.S., Europe, and Asia. Other tea tree oil-producing countries include China, South Africa, Kenya, Indonesia, and Thailand.

Global Reach

North America and Europe are expected to be significant consumers of tea tree oil during the forecast period. The European region, in particular, is experiencing robust growth in natural essential oils and aromatherapy products as consumers seek alternative therapies with healing properties.

Key Players

Prominent players in the global tea tree oil market include Gelair Tea Tree Oil, Australian Botanical Products, New Zealand Coromandel Mountains Tea Tree Oil Company Ltd, Naturally Australian Tea Tree Oil Pty Ltd., Jenbrook Pty Ltd, ConnOils LLC, Organic Netra, Blue Dog Agriculture, Australian Bodycare Cont, and Lemon Oil Manufacturers.

Global Industry Analysis (2018 – 2021) – Growth Trends and Market Forecast (2022 – 2029)

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This press release first seen on Brilad