December 2, 2023

Sourdough Market Share Gains Momentum: A Comprehensive Analysis

In a remarkable turn of events, the global sourdough market has witnessed a meteoric rise in demand over the past few years, sending shockwaves through the food service and retail chains industry. Fairfield Market Research, a leading analyst in the field, reports that the surge in popularity of sourdough as a key ingredient in food service restaurants has been a driving force behind this astonishing growth.

Sourdough, known for its naturally occurring lactobacilli, yeast, and biological leavening agents, is celebrated for its health benefits. Its high protein content and low glycemic index have made it a darling among the health-conscious, facilitating better glucose control and enabling weight loss.

Fast-Food Phenomenon: Sourdough’s adaptability and ability to enhance flavor, texture, and shelf life have made it a superstar in the fast-food industry, particularly in Europe. It can be seamlessly incorporated into a wide range of prepared items through various forms such as dried powders, starter societies, and live fluid societies. This versatility is expected to propel the market to new heights in the coming years.

Pizza and Bread Take the Lead: Among its diverse applications in bread, pizza, cookies, buns, cakes, pastries, and waffles, it’s pizza and bread that are set to dominate the market by 2025. The increasing demand for sourdough pizza bases in fast-food restaurants and the growing use of sourdough by small-scale bakery product manufacturers are key factors contributing to this growth. Sourdough’s expansion into the shelves of retail chains further boosts its prominence.

Rising Bakery Culture: The surge in bakery businesses, a substantial uptick in home baking, and the emergence of artisanal bakeries are all expected to drive the demand for sourdough in the forecast period. A heightened awareness of the benefits of sourdough bread compared to traditional loaves has also played a pivotal role in bolstering the global market.

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European Dominance: Globally, Europe leads the sourdough revolution, closely followed by North America. Europe’s enduring love affair with baked goods, coupled with a growing preference for healthier options, has spurred bakers to embrace sourdough. The region’s flourishing retail sector, supported by e-tailing platforms, is set to further boost sourdough sales.

Innovative Market Players: Major players in the sourdough market, such as Real Bread & Food Company, Portland French Bakery, Riverside Sourdough, IREKS GmbH, Goodmills Group, Puratos, Lesaffre, ITALMILL S.r.l., Lallemand Inc., and Alpha Baking Co., are keeping pace with the demand surge by diversifying their product portfolios. These market leaders are introducing new flavors and varieties to meet evolving consumer preferences.

Leading the Charge: Dawn Foods, a prominent ingredient supplier, made waves in 2020 with the launch of its sourdough donut mix, catering to bakery product manufacturers’ needs. Similarly, O’Hehirs Bakery introduced its own sourdough range under the brand name “OH! THE SOURDOUGH” in April 2020, riding the wave of sourdough’s popularity.

Puratos, in 2017, set a benchmark by launching three new sourdough flavors at their expanded facility in Pennsauken—Sapore Adelia, Sapore Oracolo, and Softgrain Amber Grain Organic. These innovations reflect the dynamic nature of the sourdough market.

As the global appetite for sourdough continues to rise, industry leaders are gearing up to meet this demand, offering consumers an ever-expanding array of sourdough products to savor.

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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This press release first seen on Brilad