Samsung has announced that it will be hosting its highly anticipated Galaxy Unpacked event on July 26 in Seoul, South Korea. This marks the first time the renowned electronics manufacturer will be hosting the event in its home country. The event will serve as a platform for Samsung to introduce its 2023 lineup of innovative foldable devices.

The Galaxy Unpacked event will take place at COEX in Samseong-dong, where Samsung plans to showcase not only its latest technologies but also provide immersive experiences that are sure to captivate audiences from around the world. The company expressed its excitement, stating, “A new cultural driver is coming. Come along on our journey to discover an all-new Galaxy as we showcase our latest technologies designed to open possibilities and transform lives. It’s going to make you want to Join the flip side.”

TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics, emphasized the significance of hosting the event in Seoul. He described the city as an emerging epicenter of innovation and culture, making it an ideal location to unveil their groundbreaking foldable devices. The foldable category represents Samsung’s commitment to delivering breakthrough innovation and pushing boundaries to reshape the future of mobile experiences.

Enthusiasts and tech aficionados eagerly anticipate the event, as Samsung has gained a reputation for revolutionizing the smartphone industry with its foldable technology. Attendees can expect to witness the unveiling of next-generation foldable devices, boasting cutting-edge features and transformative capabilities.

Samsung’s Galaxy Unpacked event promises to unlock new possibilities and redefine the way we interact with mobile devices. With its homecoming in Seoul, the company aims to showcase its dedication to innovation and cement its position as a pioneer in the foldable category.