December 2, 2023

Rice Bran Oil Market Size, Share, and Growth Trends: An Extensive Analysis

In recent years, rice bran oil (RBO) has emerged as a top choice among consumers seeking healthier dietary options. Extracted from the outer layer of rice grains, this oil offers exceptional nutritional value, including high levels of antioxidants and vitamin E. Its balanced fatty acid profile, coupled with cholesterol-lowering properties from oryzanol and tocotrienols, has made rice bran oil a preferred choice for health-conscious individuals worldwide.

Expanding Applications Across Industries

The numerous health benefits associated with rice bran oil have paved the way for its adoption in various industries, including food, pharmaceuticals, and cosmetics. Rice bran oil’s unique properties contribute to reduced oil absorption during cooking, resulting in lower calorie consumption and enhanced flavor in food. Medical studies have also highlighted its effectiveness in combating Alzheimer’s, reducing allergic reactions, preventing gastrointestinal disorders, and boosting the immune system. These attributes have led to the integration of rice bran oil into the manufacturing of pharmaceutical products.

In the cosmetics sector, rice bran oil’s anti-dandruff and anti-aging properties have positioned it as a valuable natural ingredient in skincare, haircare, and lip care products. Consequently, the versatile applications of rice bran oil are expected to open up new avenues for market growth.

Food Segment Takes the Lead

The global rice bran oil market is segmented based on end-users, applications, and sales channels. Among these segments, the food industry is anticipated to account for the highest market share by 2025. Rising consumer awareness of the health benefits associated with rice bran oil, coupled with a growing emphasis on maintaining low cholesterol levels, has led to an increased presence of this product on retail shelves. In the food sector, rice bran oil is utilized in the production of shortenings, margarine, dressings, mayonnaise, sauces, non-dairy creamers, and baked goods, further driving its demand.

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Online Sales Channel on the Rise

The online sales channel is expected to witness substantial growth, driven by its convenience and the impact of the pandemic. A significant portion of consumers has shifted to online shopping, a trend that is likely to persist in the coming years.

India Leads Asia Pacific Market

Globally, the Asia Pacific region is projected to dominate the rice bran oil market. Countries such as India, China, Japan, Thailand, and Vietnam are among the largest producers and exporters of rice bran oil. India, in particular, is poised for significant growth, given its status as the second-largest rice producer globally. With a potential rice bran output exceeding 9 million tons, India’s state governments and manufacturers are actively expanding production capacity to tap into this untapped potential.

Emerging Trends in the Rice Bran Oil Market

Leading players in the market, including Adani Wilmar Limited, Cargill Incorporated, Ricela Group, IB Group, and others, are pursuing expansion opportunities, primarily in the Asia Pacific region. For example, Cargill’s food oil brand Gemini introduced a new rice bran oil variant in India, known for its lower oil absorption compared to ordinary edible oils. Wilmar International’s Arawana brand also ventured into the Japanese market and is looking to partner with thousands of supermarkets in Tokyo and Osaka.

As health-conscious consumers continue to seek nutritional benefits, the rice bran oil market is poised for robust growth in the coming years. With its myriad applications and expanding presence, rice bran oil remains at the forefront of healthier dietary choices.

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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This press release first seen on Brilad