December 9, 2023

Protein Water Market Size and Share: A Comprehensive Review

The global protein water market is witnessing robust growth as fitness enthusiasts of all ages embrace nutritional supplements to enhance muscle strength and overall well-being. With a rising awareness of the benefits of outdoor activities, gym workouts, and sports participation, there is a growing demand for protein-rich supplements. In response to this trend, the introduction of protein water has gained significant traction, catering to both traditional consumers and vegans alike. Commonly formulated with whey protein isolate, the market has also embraced plant-based alternatives using pea or soy protein isolates.

Adding Flavors and Subscription Plans for Enhanced Customer Engagement

One of the key drivers of growth in the global protein water market is the continuous development of new flavors to captivate consumers’ taste buds. For example, Aquatein offers protein water options in enticing flavors like green apple, mixed berries, and orange. Moreover, companies are employing innovative strategies to enhance customer retention, such as providing protein calculators on their websites to help consumers determine their protein intake needs. Additionally, monthly subscription plans with attractive discounts are being offered to foster long-term customer relationships, capitalizing on the subscription economy trend.

Protein Water Takes on Milk-Based Beverages

As consumers increasingly shift away from milk-based products, the global protein water market is poised to benefit significantly. Protein water offers a viable alternative for those seeking to increase protein intake while minimizing carbohydrate and fat consumption often associated with milk. Water-based protein has the advantage of quicker absorption compared to milk-based drinks, making it an attractive choice for fitness enthusiasts. The convenience of easily mixing water-based protein drinks also appeals to a broader audience.

E-commerce and Omnichannel Distribution Revolutionize Retail Presence

In the wake of the COVID-19 pandemic, companies are investing heavily in building a strong online presence and forming partnerships with e-commerce channels to reach a broader consumer base. The surge in health and fitness conversations on social media platforms, driven by influencers, has created opportunities for companies to expand their retail footprint without physical stores. Utilizing direct-to-consumer approaches through online advertising has made shopping for protein water as easy as a few clicks, allowing the product to cultivate its organic consumer base. Therefore, the development of omnichannel distribution networks across various platforms stands as a pivotal strategy for players in the global protein water market.

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High Nutritional Value Combined with Hydration Boosts Popularity

The increasing number of health-conscious individuals has propelled the global protein water market. Unlike carbonated beverages, a 500 ml serving of protein water is packed with whey protein and contains just 90 calories and 15-20 grams of protein. An independent survey conducted from 2017 to 2018 indicated an annual 27% increase in new product launches emphasizing high protein content in the soft drinks sector. This dual advantage of hydration and nutrition positions protein water for lucrative opportunities between 2022 and 2026.

North America and Europe Lead as Sports Gain Prominence in Academia

Globally, North America and Europe are poised to take the lead in the global protein water market by the end of 2025. Continuous product launches, increasing participation in sports, integration of sports into academic curricula, and a younger demographic keen on supplements are expected to drive these regional markets. In developed economies, fortified hydration has become the unique selling point of this product, with beverage manufacturers tapping into the growing demand for this functional ingredient packaged in convenient bottles for athletes and fitness enthusiasts.

Asia Pacific’s Population Volume Fuels Demand

Asia Pacific, with its vast population, is set to create a massive demand for the protein water market. Countries like China and India are expected to drive consumption as brands expand their presence in retail spaces. The rising concerns about health and fitness are anticipated to prompt consumers in the region to make healthier consumption choices, further strengthening the case for the protein water market in Asia Pacific.

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Global Protein Water Players Innovate to Broaden Consumer Base

Leading players in the global protein water market include Trimino, Protein2o Inc., BiPro USA, Aquatein, FIZZIQUE LLC, Molecule Beverages, Optimum Nutrition, Inc., Vyomax Nutrition, PROBALANCE, and Bodiez Protein Water, among others. In February 2020, Ascent Protein, a subsidiary of Leprino Foods, introduced Recovery Water, a water-based beverage targeting athletes for post-workout consumption. This product, containing 20 grams of whey protein and free from artificial growth hormones, soy, and gluten, reflects the market’s commitment to mindful hydration and nutrition.

Global Industry Analysis (2018 – 2021) – Growth Trends and Market Forecast (2022 – 2029)

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This press release first seen on Brilad