The global probiotics market is experiencing a significant surge in growth, thanks to the rising inclination of millennials towards a healthier lifestyle, according to recent market research. The COVID-19 pandemic has been a catalyst, prompting millennials to prioritize wellness and health, thereby driving the demand for probiotics and other immune-boosting products.

Millennial Health Prioritization and Awareness

Millennials are placing a higher priority on maintaining a healthy and disease-free lifestyle. This shift is attributed to increased awareness of wellness and the importance of a healthy diet, largely promoted through various channels, including social media. With their tech-savvy nature, millennials actively seek health-related information and incorporate it into their daily routines, leading to a growing demand for food supplementary products like probiotics.

Probiotics with Lactobacilli Ingredients on the Rise

The demand for probiotics containing lactobacilli ingredients is expected to witness substantial growth. Lactobacilli ingredients are gaining popularity due to their perceived benefits in reducing LDL cholesterol levels, preventing acute diarrhea in children aged 1 to 5, and controlling blood glucose levels, thereby reducing the risk of type 2 diabetes. These probiotics also offer advantages such as preventing Irritable Bowel Syndrome (IBS), vaginal infections, promoting weight loss, reducing flu and allergy symptoms, and decreasing the occurrence of eczema, all of which contribute to their growing demand.

Asia Pacific Emerging as a Key Market

Emerging economies like China and India are expected to drive the growth of the probiotics market in the Asia Pacific region. Increased consumer awareness about the importance of probiotics in enhancing gut health, reducing inflammation, and addressing lifestyle diseases like diabetes and obesity is fueling consumption. Probiotics play a significant role in preventive healthcare, strengthening the immune system and preventing diseases. Furthermore, the functional food sector in the region is experiencing growth due to consumer interest in a proper diet. Probiotics are also finding applications in animal feed, enhancing gastrointestinal flora, and improving animal health and productivity. With the growing population in emerging economies, the Asia Pacific probiotics market is poised for substantial expansion.

Competitive Landscape

Major players in the probiotics market are expanding their production capacity to meet the increasing demand driven by heightened health awareness and greater spending on diet and health products. Partnerships, license agreements, mergers, and acquisitions are common strategies adopted by these companies to expand their portfolios and enhance their market positions. For instance, Kerry Group’s acquisition of Bio-K Plus International has bolstered its probiotics product portfolio. ADM, a global supplier of feed and food ingredients, is constructing a new manufacturing facility for its probiotics line in Spain. In addition, BioGaia and ETHICAL NUTRITION have entered into a collaborative agreement, resulting in the exclusive sale of BioGaia Protectis drops and tablets under the BioGaia brand name in Argentina.

Key Market Players

Some of the key players in the global probiotics market include DANONE, Chr. Hansen, Nestle, PepsiCo Inc., Lifeway Foods Inc., Yakult Honsha Co. Ltd., BioGaia AB, Kerry, General Mills Inc., and Danisco A/S.

The global probiotics market is set for substantial growth, driven by the changing health consciousness of millennials and the increasing awareness of the benefits of probiotics in maintaining a healthy lifestyle. As demand continues to rise, the market is expected to witness further innovation and expansion.

Global Industry Analysis (2018 – 2021) – Growth Trends and Market Forecast (2022 – 2029) https://www.fairfieldmarketresearch.com/report/probiotics-market

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