December 9, 2023

Organic Wine Market Share Surges as Health-Conscious Consumers Drive Growth

The global organic wine market is experiencing remarkable growth as health-conscious consumers increasingly seek chemical-free, clean label products. This trend has propelled the organic food and beverages sector, with an annual growth rate of nearly 14%. Alcoholic beverages, particularly organic wine, are now joining this surge, with the global organic wine market expected to witness a twofold growth from 2021 to 2025. The easy availability of organic wines on retail shelves is further expected to boost the global market.

Organic wine, as defined by the U.S. Department of Agriculture (USDA), is produced without the use of prohibited substances or genetic engineering. It adheres to the stringent requirements of USDA organic certification, as well as the regulations set by the Alcohol and Tobacco Tax and Trade Bureau, particularly in sulfite labeling requirements.

In recent years, vineyards around the world have expanded to meet the growing demand for organic wine. The global number of organic vineyards has nearly tripled, growing from 88,000 to 256,000 hectares between 2004 and 2011. Germany stands out as it ranks sixth in the world, boasting over 7,000 hectares of organic vineyards, with a growth rate of 25% annually. In 2017, a total of 316,000 hectares of vineyards were certified as organic or biodynamic, accounting for approximately 4.5% of global vineyards.

Generation X: Driving Force Behind the Global Organic Wine Market

As consumers continue to show a consistent preference for organic products, wine bars and restaurants are increasingly seeking premium organic wines for their menus. Currently, Generation X is emerging as a potentially high-revenue segment for the wine industry. In the United States, Generation X represents nearly 34% of an average winery’s sales, as their experimentation with premium wines remains a strong trend. As demographics change and casual dining culture expands in high-end bars and restaurants, the overall demand for organic wine is expected to see substantial growth during the forecast period.

Packaging Innovation Leads the Way

The global organic wine market is segmented based on product type, packaging, sales channel, and region. In terms of packaging, glass bottles have historically dominated, but the can packaging segment is expected to experience significant growth in the coming years. Canned wines are gaining popularity due to their convenience and single-serve options. For instance, DEFY, a U.K.-based wine manufacturer, introduced organic Italian white wine in a 250ml slimline can in January 2021.

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Online Sales Channel Soars

Among sales channels, the online segment is projected to generate the highest incremental dollar opportunity over the forecast period. Increased consumer preference for convenient shopping, coupled with manufacturers responding to this movement, is expected to drive the growth of online sales. For instance, in February 2021, New Zealand-based winery VILLA MARIA launched the organic wine range “EarthGarden,” available both in-store and online nationwide.

Europe: A Lucrative Market

Europe is poised to experience double-digit growth in the organic wine market, with Germany leading consumption throughout the forecast period. Changing consumer buying behavior towards healthy alternatives and premium products is boosting the demand for organic wine. In the United States, the organic food sales accounted for over US$40 billion in 2017, contributing to 5.6% of the total food sales. The growing demand for organic wine in the U.S. is primarily driven by exports to European countries, Canada, and Japan.

In the Asia Pacific region, Japan is a leading market for organic wine, with other countries like Australia, Singapore, and South Korea expected to witness favorable growth in the near future. Australia, in particular, has seen a 120% increase in the production of organic grapes between 2011 and 2014, with increased production and product availability in retail outlets expected to fuel the organic wine market in the region.

Key Players in the Global Organic Wine Market

Prominent players in the global organic wine market include Elgin Ridge Wines, Avondale, Bronco Wine Company (Ceres, CA), Clos Ventas Wines, The Organic Wine Company, Bonterra Organic Vineyards (Hopland, CA), Frey Wine, Portia Valley Wines, Babich Wines Limited, and Emiliana Organic Vineyards.

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The global organic wine market is poised for remarkable growth, driven by health-conscious consumers and an expanding market presence. As organic wine becomes increasingly mainstream, consumers can expect a broader range of choices and convenient options to enjoy their favorite organic wines.

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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This press release first seen on Brilad