December 9, 2023

Optical Brighteners Market Size, Share, and Growth Forecast Unveiled in Latest Report

The global optical brighteners market is poised for promising growth in the short term, according to a recent market report. The report delves into the factors that will shape the market’s growth trajectory in the coming years.

Laundry Industry’s Influence on Optical Brighteners Market

The optical brighteners market is continually evolving, with the incorporation of cutting-edge technologies and the addition of certain polyols such as polyvinyl chlorides and polyethylene glycol with high molecular weight, aimed at enhancing visibility and efficiency. Manufacturers are also taking initiatives to introduce cost-effective optical brighteners and invest in eco-friendly research and development, further boosting market growth. The increasing demand for detergents due to a steady rise in population is expected to be a significant contributor to market growth. Optical brighteners play a crucial role in laundry care and detergents, transforming UV rays to enhance the blue light effect, making clothes appear whiter by reducing the yellow light impression. These brighteners also improve cloth softness without compromising the fabric’s integrity. The expanding laundry industry, driven by the rising adoption of laundry products in residential and medical facilities, is set to drive the optical brighteners market’s growth.

Paper Industry’s Bright Future

The use of optical brighteners in the paper industry is also on the rise, primarily due to their ability to enhance the whiteness of paper by absorbing light in the violet and ultraviolet region and emitting light in the blue range. This makes them an ideal choice for both uncoated and coated paper. The growing usage in the paper industry is expected to significantly contribute to the value and volume growth of the optical brighteners market on a global scale in the years to come.

Asia Pacific Emerges as a Key Player

Emerging economies in the Asia Pacific region are expected to exhibit substantial growth potential in the optical brighteners market. This is attributed to the increasing use of optical brighteners across various industrial applications, including detergents, textile whitening, cosmetics, and paper brightening. Stable growth in these industries in the region has been a complementary factor, contributing to the use of associated materials such as optical brighteners. China is anticipated to account for a significant share of the Asia Pacific market due to the rising demand for optical brighteners in its paper industry.

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India’s optical brighteners market is also set to experience significant growth, driven by the burgeoning textile sector. In 2021-22, India recorded over US$ 44 billion in textile and apparel exports, with the textile industry comprising about 14% of the country’s industrial production in 2022. Furthermore, Asia Pacific’s emerging economies are recognized as manufacturing hubs for several industries, drawing in industrial giants and major optical brightener providers like Huntsman, Milliken Chemical, and BASF SE. This trend is expected to fuel the optical brighteners market’s growth at a macro level, presenting numerous opportunities for industry players.

Competitive Landscape

The optical brighteners market has witnessed portfolio expansions, collaborations, partnerships, and acquisitions among key players. For example, Dorf Ketal’s acquisition of Khyati Chemicals in April 2022 allows the company to diversify its revenue stream and enter the performance chemicals business. BASF SE’s investment in Tinopal CBS in June 2022 aims to expand optical brightener production capacity to meet global demand. In July 2021, PolyOne Corporation acquired Clariant and Clariant Chemicals India’s color masterbatch business. Mayzo Inc. expanded its supply chain globally and added new optical brighteners to its product portfolio through the acquisition of Bio Accutech Inc. in 2020.

Major players in the optical brighteners market include BASF SE, Archroma, Huntsman Corporation, Clariant AG, Keystone Aniline Corporation, Kolorjet Chemicals Pvt. Ltd., Eastman Chemical Company, Rudolf GmbH, Paramount Minerals and Chemicals Ltd., Aron Universal Limited, Meghmani Group, and Dayglo Colour Corp.

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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This press release first seen on Brilad