The global food authenticity market is experiencing significant growth due to a surge in reported food fraud cases worldwide. According to the UK National Food Crime Unit, the number of registered food fraud cases rose from 796 in 2015 to 1193 in 2019, with 364 cases recorded in the first quarter of 2019 alone. Intense competition among food brands has exacerbated the prevalence of food fraud, including deliberate substitution, misrepresentation of food content, tampering, misleading statements about food quality, and faulty packaging.

Consumer Health at Risk
Food fraud often involves intentional alterations to food content for economic gain, a phenomenon known as Economically Motivated Adulteration (EMA). This not only jeopardizes food authenticity but can also pose significant health risks to consumers due to the presence of undisclosed adulterants or toxic substances. For instance, in 2008, the addition of melamine to milk in China, aimed at falsely boosting protein levels, led to six deaths and impacted over 50,000 infants who consumed the adulterated milk. According to the Decernis Food Fraud Database, dairy ingredients, seafood, and poultry/meat products are the most frequently affected categories. The awareness of such food fraud cases has eroded consumer confidence in food products, driving an urgent need for food authenticity testing and thereby boosting the food authenticity market.

Meat Speciation on the Rise
Meat speciation, the identification of the species from which a meat product originates, is becoming increasingly critical. Adulterators frequently target meat products, making meat speciation testing essential to ensure consumer safety. The proliferation of meat fraud worldwide is further fueling the demand for meat speciation testing, contributing to the growth of the food authenticity market.

Europe Emerges as a Key Market
The European Union’s Agri-FFN (Food Fraud Network) reports a doubling of food fraud cases per year, from approximately 157 cases in 2016 to 349 cases in 2020, a 20% increase compared to 2019. The main categories affected by food fraud are fats and oils, meat and fish products, and non-compliance in the movement of animals. This has resulted in the implementation of stringent food regulations in the region. Europe is also home to numerous food companies that are committed to adhering to regulations. The presence of these factors, coupled with the rising instances of food fraud, creates significant growth opportunities for the food authenticity market in Europe. Regulatory bodies such as the Food Standard Agency (FSA) in the UK are actively monitoring and reporting food fraud cases related to mislabeling or adulteration, further fostering a conducive environment for market growth.

Competitive Landscape
Key players in the global food authenticity market are actively expanding their presence in new regional markets, particularly in developed countries. Strategies such as mergers, acquisitions, and collaborations are being employed by industry leaders to gain a competitive edge. For instance, in 2019, UgenTec and Eurofins GeneScan Technologies GmbH entered into a strategic collaboration focused on assay plug-ins development. This collaboration will enable Eurofins to deploy all its assays with automated reporting and analysis, ensuring faster sample-to-result timing essential in feed, seed, and food authenticity testing.
Prominent companies in the global food authenticity market include Intertek Group Plc, ALS Limited, SGS SA, Thermo Fisher Scientific, Eurofins Scientific, LGC Science Group Ltd., Microbac Laboratories, Genetic ID NA Inc., EMSL Analytical Inc., and Romer Labs Diagnostic GmbH.

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