February 21, 2024

Machine Translation Market Size Set to Skyrocket as Businesses Embrace Automation and Content Localization 2030

The global machine translation market is gearing up for exponential growth, with a market size of USD 752.5 million in 2021 projected to expand at an impressive Compound Annual Growth Rate (CAGR) of 30.5 percent during the forecast period.

The driving force behind this surge is the escalating demand for content localization among businesses. Traditional methods of hiring human translators for precise localization are both time-consuming and costly. In response, businesses are turning to machine translation software, enabling them to rapidly translate content for specific audiences. The global internet penetration rate of 63.1 percent, with over five billion internet users by April 2022, further fuels the market’s expansion. The proliferation of smartphones and advancements in communication infrastructure contribute to this momentum.

Machine translation technology has evolved over time, incorporating modern Artificial Intelligence (AI) tools for efficient machine learning. The integration of AI tools has been especially significant, as evidenced by the soaring number of digital voice assistant users, set to double from 4.2 billion in 2020 to 8.4 billion by 2024. This development addresses the growing need for enhanced social connections and boosts the demand for machine translation services.

COVID-19 Impact on Machine Translation Market

The COVID-19 pandemic, while causing financial turmoil for numerous businesses, has accentuated the significance of machine translation. As society grapples with the pandemic’s repercussions, machine translation’s language processing capabilities provide critical information and solutions, catering to the heightened thirst for knowledge.

Market Drivers: Big Data and Technological Advancements

The machine translation market is being driven by the growing interest in Big Data. Businesses leverage massive datasets to identify trends and patterns in human behavior and interactions. Machine translation offers a speed advantage in this context. With a shift towards cloud-based systems, millions of human translators accessible via the cloud contribute to the acceleration of translation memory accumulation, enhancing machine translation’s efficiency.

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Additionally, the prevalence of neural machine translation (NMT), a model that predicts word likelihood using artificial neural networks, is set to dominate the market. NMT’s integration with analytics and software solutions will enable efficient natural language queries and responses, resulting in substantial cost savings for organizations.

Restraints: Content Localization Challenges

While machine translation streamlines processes, it faces challenges in capturing cultural cues, context, and regional colloquialisms, often resulting in robotic and culturally inconsistent translations. The quality of translations varies, affecting marketing messaging and branding.

Segment Overview: Neural Machine Translation and Automotive Applications

Neural machine translation, a cutting-edge development, utilizes data-driven models to predict word likelihood, offering faster and more accurate translations. This technology, coupled with AI advancements, will significantly impact natural language inquiries and responses, enhancing global engagement.

The automotive sector also plays a pivotal role in the machine translation market. Automakers are increasingly adopting machine translation for catalog information, facilitating multilingual customer interactions and boosting global marketing strategies.

Regional Landscape: North America Leads with Technological Investments

North America, driven by the US IT industry and increased investments in machine learning and AI by tech giants, is a dominant market for machine translation. Advancements in technology and the proliferation of smartphones contribute to North America’s rapid expansion.

Asia-Pacific (APAC) is projected to experience the fastest growth, fueled by globalization, communication technology, and increased adoption of machine translation across multilingual cultures.

Global Machine Translation Market: Competitive Landscape

Leading players in the machine translation market, such as Google, Amazon, Alibaba, and Microsoft, continue to innovate and expand their translation capabilities. Partnerships and collaborations are key strategies for enhancing machine translation efficiency and accuracy.

The future of the machine translation market is poised for groundbreaking transformation as businesses increasingly recognize the value of automation, AI, and content localization in catering to diverse audiences and global expansion.

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Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa) https://www.fairfieldmarketresearch.com/report/machine-translation-market

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This press release first seen on Brilad