Lactose-Free Butter Market Growth Fueled by Environmental Awareness 2030
The global lactose-free butter market is set to experience significant growth, thanks to the surging popularity of veganism and an increasing lactose-intolerant population worldwide. As reported by the Vegan Society, Great Britain saw approximately 600,000 individuals adopt a vegan lifestyle in 2018. Similarly, over 2% of the United States’ total population is now following a vegan diet, according to the Vegetarian Resource Group. This growth in veganism is primarily attributed to heightened awareness of the benefits of a nutritional diet, a focus on weight management, heart health, and a desire to combat lifestyle-related diseases.
The environmental impact of animal agriculture is another key driver of the shift towards veganism. The Food and Agriculture Organization of the United Nations (FAO) reports that animal agriculture is responsible for 18% of greenhouse gas emissions, surpassing even transportation emissions. This compelling data has further accelerated the transition from non-vegetarian diets to veganism, consequently boosting the demand for dairy-free alternatives, including lactose-free butter.
Lactose Intolerance Spurs Market Growth
The lactose-intolerant population is growing, creating a significant market for lactose-free food products, including lactose-free butter. According to the National Center for Biotechnology Information (NCBI), approximately 65% of the global population is lactose intolerant, with East Asians, in particular, having a 90% prevalence. In the United States, research from the National Library of Medicine reveals that 30 million adults develop lactose intolerance symptoms at the age of 20, while African Americans experience lactose intolerance as early as age 2. These statistics have led to a surge in the consumption of lactose-free products, fueling the lactose-free butter market’s growth.
Unique Strategies for Lactose-Free Butter Brands
Lactose-free butter brands have the opportunity to stand out in the market by positioning their products as digestion-friendly and fiber-rich. Many consumers find dairy products challenging to digest, making plant-based alternatives more appealing. Brands can emphasize the health benefits of lactose-free products, such as their ease of digestion, through on-pack messaging and marketing campaigns. Furthermore, the addition of functional fibers in lactose-free butter products, which promote gut health, can attract consumers who prioritize daily fiber intake. This strategic positioning can unlock new business opportunities, especially among lactose-intolerant individuals, further driving the growth of the lactose-free butter market.
Competition from Plant-Based Alternatives
While the lactose-free butter market is poised for growth, it faces competition from the rising demand for plant-based alternatives. Plant-based butter is gaining popularity among lactose-intolerant consumers due to competitive pricing and higher nutritional value. Plant-based butter contains zero cholesterol and boasts higher levels of monounsaturated fats, supporting heart health, weight management, and blood sugar control. This shift towards plant-based options presents a challenge to the growth of the lactose-free butter market.
Lucrative Opportunities in North America
The lactose-free butter market is expected to thrive in North America, driven by the growing lactose-intolerant population and increasing awareness of the health benefits of lactose-free products, particularly in the United States. Additionally, the region’s high GDP per capita income makes it conducive to the consumption of lactose-free butter, despite its higher price compared to dairy-based butter. Emerging economies in the Asia Pacific region are also expected to provide substantial growth opportunities as the vegan trend gains momentum.
Market Key Players
Leading companies in the lactose-free butter market include Arla Foods amba, Agropur Cooperative, Redwood Hill Farm & Creamery, Challenge Dairy Products Inc., and Upfield Canada Inc.
Global Industry Analysis (2018 – 2021) – Growth Trends and Market Forecast (2022 – 2029) https://www.fairfieldmarketresearch.com/report/lactose-free-butter-market
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