The global halal beef market is experiencing an extraordinary surge in demand, driven by a rapidly growing preference for halal-certified beef products worldwide. This seismic shift in consumer behavior can be attributed to a multitude of factors, underscoring the rising importance of halal beef in our culinary landscape.
- Changing Consumer Preferences: A significant increase in consumers choosing halal-certified products has been witnessed in countries like Malaysia, Indonesia, and Thailand. The limited availability of British beef exports in these regions has redirected demand from non-halal to halal markets.
- Perception and Certification: Consumers are becoming more aware of the advantages of halal certification methods, with a deep understanding of these methods playing a pivotal role in their purchasing decisions. The reputation associated with halal certification further enhances its appeal.
- Economic Factors: Growing consumer spending on food, evolving lifestyles, and the burgeoning middle-class populations in developing countries are additional drivers propelling the demand for halal beef.
- Processed Halal Beef on the Rise: Our fast-paced modern lifestyles have led to a shift away from home-cooked meals. As more people opt for dining out or convenient food options, the consumption of halal beef in processed foods has increased significantly.
- Fast Food and Restaurants: Fast-food chains, including names like “Arby’s,” “Chick-fil-A,” and “Kentucky Fried Chicken,” are now offering menus featuring halal options, amplifying the reach of halal beef consumption.
- Grocery Store Expansion: Even grocery stores are recognizing the demand, with giants like Kroger expanding their selection of frozen halal meat products, providing consumers with a wider range of choices.
- Youthful Appetites: The younger demographic’s growing inclination toward fast food is expected to further boost halal meat consumption. A survey revealed that 66% of respondents aged 11 to 30 intend to purchase local halal-certified food products, paving the way for innovative offerings such as organic ingredients, free-range production, and gluten-free recipes.
- Opportunities for Local Manufacturers: The proportion of locally produced halal beef being exported overseas remains low. This presents a golden opportunity for manufacturers and sellers to tap into the local halal beef market, especially those with export capabilities and expertise.
- Quality and Hygiene: Maintaining quality standards and hygiene practices is crucial for halal meat producers to remain competitive.
- Global Reach: Import/export agencies should consider strategic partnerships with reputable overseas halal meat suppliers to ensure a steady supply of high-quality products.
- Innovative Marketing: Both manufacturers and importers/exporters should adopt innovative marketing strategies to reach not only Muslim customers but also health-conscious non-Muslim consumers.
- Asia as the Epicenter: Asia is poised to be a key exporter and consumer in the global halal beef market, with beef consumption on the rise and production expanding exponentially.
- China, India, and Australia: These nations are major players, both in production and export of halal beef, with China leading the pack. China’s per capita annual beef consumption has surged from 3kg in 1960 to 40kg today.
- Key Market Players: Notable players in the global halal beef market include Carrefour SA, Isla Delice, Nestlé S.A., Tesco plc, Casino Service Processing, Reghalal, Tariq Halal, Pure Ingredients, Amana Foods, and HebeiKangyuan Islamic Food Co., Ltd.
As the global halal beef market continues its remarkable growth trajectory, the industry stands poised for innovation, expansion, and the satisfaction of a growing appetite for halal-certified beef products worldwide.
Global Industry Analysis (2018 – 2021) – Growth Trends and Market Forecast (2022 – 2029) https://www.fairfieldmarketresearch.com/report/halal-beef-market
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This press release first seen on Brilad