December 9, 2023

Growth Prospects Abound: Physiotherapy Equipment Market Trends Point to Upward Trajectory

The global prevalence of musculoskeletal disorders (MSDs) is reaching alarming levels, with over 1.7 billion people affected worldwide, according to the World Health Organization (WHO). This surge in MSDs is expected to drive the demand for physiotherapy equipment, which plays a crucial role in restoring movement and body function in individuals suffering from these conditions.

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The WHO’s assessment, combined with data from the Global Burden of Disease (GBD) study, indicates that high-income regions, particularly the Western Pacific, are likely to be the most affected, with an estimated 427 million people facing MSD-related challenges in the coming years.

Physiotherapy equipment, designed to aid in the recovery and rehabilitation of individuals with MSDs, is gaining traction due to increasing consumer awareness of its effectiveness. This growing awareness, coupled with the rising incidence of musculoskeletal disorders, is expected to fuel demand for physiotherapy equipment in the years ahead.

Expanding Horizons: Physiotherapy Equipment in Asian Markets

While the global demand for physiotherapy equipment is anticipated to grow moderately, Asian countries such as India and China are expected to witness a significant boost in demand. Factors contributing to this surge include the growing geriatric population, the proliferation of private hospitals, and an increased awareness of the benefits of an active lifestyle.

In contrast, Europe and North America are likely to maintain their dominance in the market. Superior healthcare infrastructure, favorable healthcare policies, and government-backed programs in countries like Germany, France, and the UK are creating a conducive environment for physiotherapy equipment manufacturers. Initiatives such as the Caledonian Clinic by Glasgow Caledonian University, offering specialized physiotherapy services, further strengthen the market’s prospects.

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Embracing Technology for Enhanced Rehabilitation

The pervasive influence of technology, including artificial intelligence (AI) and machine learning (ML), is reshaping the physiotherapy equipment market. Start-ups are innovating new pathways to improve patient outcomes, such as WeAR Technologies, a Spanish start-up offering AI-powered wearables to monitor patient progress and enable remote physiotherapy. Additionally, Israeli start-up PlayWork’s introduction of gamification with its smart physiotherapy ball, Playball, is revolutionizing physiotherapy for children affected by conditions like cerebral palsy.

While established manufacturers hold a significant market share, they face increasing competition from such tech-driven start-ups. The digitization wave is providing new avenues for innovation and patient-centric solutions.

Physiotherapy During the COVID-19 Pandemic: Adapting to Unusual Times

The COVID-19 pandemic disrupted physiotherapy services worldwide, with 87% of World Physiotherapy member organizations reporting disruptions. Lockdown restrictions and patient fears of infection led to a particularly challenging environment for private practices.

Competitive Landscape and Opportunities

The physiotherapy equipment market has witnessed intense competition between established brands and start-ups in recent years. Manufacturers are actively seeking strategic alliances and engaging in mergers and acquisitions to maintain their market positions. Notable examples include Colfax’s acquisition of DJO Global, Athletico’s acquisition of MIPT, and the strategic alliance between MedX Health Corp and Richmar.

As the demand for physiotherapy equipment continues to rise, the market offers a positive outlook for both established manufacturers and innovative newcomers.

Global Industry Analysis (2018 – 2021) – Growth Trends and Market Forecast (2022 – 2029)

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This press release first seen on Brilad