Growing Demand for Ayurvedic Herbs Driven by Shift Towards Natural Healthcare Solutions
The global Ayurvedic herbs market is experiencing robust growth, fueled by a growing inclination among individuals towards natural treatments and remedies. Ayurvedic herbs, including withania somnifera, bacopa monnieri, Indian gooseberry, turmeric, bitter lemon, and cumin, are witnessing increased demand as people seek alternatives to allopathic drugs. Awareness of the potential side effects associated with allopathic medications, such as acidity, dizziness, constipation, and skin rashes, has prompted individuals to explore the benefits of Ayurvedic herbs. These natural remedies not only help in maintaining balance in the body, mind, and spirit but also cleanse the body by eliminating toxins and bacteria, thereby boosting immunity against various diseases. As people increasingly turn to prophylactic health remedies, the Ayurvedic herbs market, particularly in developing economies, is poised for significant growth.
The COVID-19 Pandemic: A Catalyst for Ayurvedic Treatment and Market Growth
The COVID-19 pandemic, which began in 2020, has led individuals worldwide to prioritize boosting their immune systems. Despite advanced allopathic treatments, the virus’s uncontrolled spread and associated mortality rates have driven researchers to explore ways to enhance self-immunity. This shift in focus has created a significant opportunity for natural medicines such as Ayurvedic herbs, known for their immune-enhancing properties. Ayurveda, as a preventive healthcare method, emphasizes seasonal and daily routines that gauge human health. Its significance lies in building robust, long-lasting immunity, capable of warding off viruses and infections that lead to common ailments like fever, cold, headaches, and allergies. Ayurvedic herbs, available in various forms such as powders, pills, and liquids, have gained prominence in recent times, owing to their efficacy in enhancing self-immunity. The increased demand for Ayurvedic treatment, driven by its effectiveness against the COVID-19 virus, has substantially contributed to the growth of the Ayurvedic herbs market.
Ayurvedic Herbs for Treating Skin Diseases: A Boon for Market Expansion
The use of Ayurvedic herbs in treating skin disorders is on the rise. Skin conditions stemming from allergies, synthetic drug side effects, allergens, immune system issues, and genetic complexities require a preventive treatment approach that addresses the root cause of the ailment. Ayurvedic herbs promote inner vitality, reducing skin inflammation, itching, redness, irritation, and other skin appearance issues. As a result, the use of Ayurvedic herbs for treating skin disorders such as acne, eczema, dry skin, psoriasis, hyperpigmentation, and rosacea is gaining traction. This application is expected to further contribute to the growth of the Ayurvedic herbs market in the coming years.
Asia Pacific Leads the Ayurvedic Herbs Market, with India at the Helm
The Ayurvedic herbs market is poised for significant growth, especially in emerging economies in the Asia Pacific region, with India leading the way. The increasing reliance on traditional and natural treatment methods like Ayurveda, coupled with favorable government initiatives to promote medicinal herb use, is driving growth in India. The Government of India has launched various initiatives to encourage the cultivation and distribution of medicinal plants, including Ayurvedic herbs. The National Medicinal Plants Board (NMPB) offers substantial subsidies to farmers and formulates guidelines and schemes for herb cultivation. Additionally, the Department of Commerce has established Export Promotion Councils (EPCs), including SHEFEXIL (Shellac & Forest Products Export Promotion Council), to focus on the export of medicinal and Ayurvedic herbs. The Ministry of Ayush, through its International Cooperation Scheme, supports exporters of Ayurvedic herbs by encouraging their participation in trade fairs, organizing business meetings, and initiating conferences. These favorable government measures are expected to create an optimistic growth scenario for the Ayurvedic herbs market.
Ayurvedic Herbs Market: Competitive Landscape
Key players in the Ayurvedic herbs market include Dabur India Ltd., Patanjali Ayurved Limited, Colgate Palmolive Company, Emami Limited, Unilever, and The Himalaya Drug Company. These companies are at the forefront of offering high-quality Ayurvedic products and are actively contributing to the growth of the market through innovations and strategic initiatives.
Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa):
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This press release first seen on Brilad