Global Natural Cosmetics Market Flourishes as Millennials and Xennials Redefine Beauty Standards
The natural cosmetics market is experiencing an impressive threefold rise in demand, driven by a growing preference for products made with natural ingredients. Instead of relying on artificial or synthetic elements, natural cosmetics harness the power of oils, fats, waxes, essential oils, and plant- or animal-derived colorings and fragrances. As an ever-increasing body of research highlights the potential harm caused by chemically manufactured cosmetics in treating common issues like acne, hair loss, signs of aging, skin pigmentation, and daily skincare, the global natural cosmetics market is flourishing.
The Millennial and Xennial Influence
Crucially, millennials and the elusive Xennials, perched on a generational cusp, are playing a pivotal role in reshaping the natural cosmetics market. These demographic groups represent over 32% of the global population and have grown up in a world where social media platforms redefine beauty standards. Their heightened awareness, deep commitment to healthy lifestyles, and preference for clean, natural, and “free from” alternatives are poised to make a significant impact on the global natural cosmetics market.
Local Sourcing and Homegrown Brands
Furthermore, the global natural cosmetics market has received a boost from increased product availability and rising disposable incomes in developing nations. The surge in demand from non-metropolitan areas has unveiled untapped opportunities for the market. Local players are rising to the occasion by offering cost-effective products and committing to using locally sourced ingredients, thereby creating opportunities for ancillary businesses.
Innovative Product Launches
Developed nations, in contrast, have been witnessing a steady stream of product launches in various categories that elevate the game with each new offering. For instance, in 2021, the highly popular U.S. brand Mineral Fusion introduced the clear, vegan, non-sticky lip gloss, Hydro-Shine Lip Gloss Plumper. Similarly, in 2020, international bath and body brand Rituals expanded its “The Ritual of Namasté” range in the body care category with the launch of five product variants, including body scrub, shower cream, deodorant stick, and body cream refill.
Baby Care Natural Cosmetics on the Rise
The global natural cosmetics market is segmented based on product type, end use, application, sales channel, and region. The skincare segment is predicted to hold a significant share due to increased usage of natural skincare products, a growing number of male users, and a plethora of product options. Additionally, the baby care segment is expected to see favorable growth, driven by parental concerns and increasing demand for baby grooming products.
Global Expansion through Local Penetration
Europe and North America collectively account for the largest share of the global natural cosmetics market. Continuous product launches across various categories and the growing “free from” movement are expected to boost demand in these regions. In Europe, the popularity of food-based cosmetic formulations using ingredients like avocado extract, cocoa extract, and turmeric extracts is on the rise due to their antioxidant-rich, anti-inflammatory, and antiseptic properties. In contrast, the Asia Pacific region is poised for significant growth, with countries such as China, India, and Singapore showing a strong inclination towards home remedies and an organized natural cosmetics market.
Key Players in the Global Natural Cosmetics Market
Prominent players in the global natural cosmetics market include Lotus Herbals Color Cosmetics Pvt Ltd, L’Oréal SA, Avon Product Inc, Weleda AG, The Himalaya Drug Company, Beiersdorf AG, Melvita, LVMH Group, Avon Products Inc., and Oriflame Cosmetics AG.
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This press release first seen on Brilad