December 2, 2023

Functional Foods Market Growth Trends: Market Dynamics and Outlook 2030

The global functional foods market is experiencing remarkable growth, driven by the increasing recognition of the link between health and diet among modern-day consumers. Functional foods, which include supplements and food products enriched with biologically active components, such as nutrients, minerals, vitamins, and fiber, have gained popularity for their potential to enhance health and reduce the prevalence of nutritional deficiencies. These products are also packed with antioxidants that combat free radicals, offering protection against chronic conditions like diabetes, cancer, and heart disease when consumed regularly.

Probiotics Boost Gut Function and Immunity

One significant contributor to the growth of the functional foods market is the rising awareness of lactose intolerance, affecting both children and adults. Pre and probiotics have garnered attention for their ability to aid lactose digestion, alleviate discomfort, and enhance gut health. Probiotic-rich foods like yogurt, cheese, cultured buttermilk, and kefir have gained popularity, especially among lactose intolerant individuals. Additionally, companies are innovating by introducing functional beverages enriched with probiotics, including alternative milks like protein and almond milk, which are gaining traction for their nutritional benefits and taste.

Dietary Fiber Supplementation on the Rise

Dietary fiber plays a crucial role in managing diabetes, heart disease, and weight. It helps lower cholesterol, maintain blood sugar levels, and promote healthy bowel movements. However, the majority of Americans fall short of the recommended daily intake of 30g of dietary fiber, creating a significant gap between recommended and actual consumption. To address this gap, companies are adding dietary fibers to a range of functional foods, such as crackers, cookies, beverages, imitation cheeses, spices, and cereal-based products. Consumers are increasingly recognizing the immediate need for dietary fiber supplementation, and this trend is expected to drive demand in the functional foods market.

Functional Foods for Cardiovascular Health

Cardiovascular health is a growing concern, with cardiovascular disease causing millions of premature deaths annually. Consumers are actively seeking ways to improve their lifestyles for a better quality of life. Functional foods like flaxseed, psyllium, stanol-ester margarine, and oats have gained prominence for their ability to reduce blood lipid levels, minimize platelet aggregation, and decrease plaque formation. As people realize the importance of reducing red meat consumption and adopting a plant-based diet with low saturated fat to prevent heart disease, functional foods have become an ideal choice to achieve these health goals.

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Expanding Demographics in Sports Nutrition

The sports nutrition segment, once exclusive to male athletes under 35, has now broadened its appeal to include baby boomers, casual gymgoers, and female athletes. Personal fitness and weight management through a balanced diet and exercise have become essential, creating vast opportunities for companies in this segment. Aging consumers are prioritizing muscle health, leading to a demand for products rich in leucine, omega-3, and protein. To cater to this evolving market, companies are introducing high-protein performance beverages, nutrient-rich plant waters, and protein-enhanced bars. While male bodybuilders remain a core demographic, the potential for growth lies in casual fitness enthusiasts and individuals seeking weight management solutions.

Asian Market Embraces Traditional Ingredients

The Asia Pacific region, particularly China, dominates the functional foods market, with exponential growth. Traditional Chinese herbs, such as jiang hiang, are gaining popularity in functional food products, aligning with the trend of ingestible beauty products. In India, with its rich heritage of Ayurvedic medicine, spices like turmeric, chili, and garlic are being incorporated into functional foods to address prevalent health issues like diabetes and cardiovascular ailments.

Growing Interest in Europe

While the functional food market in Europe is less developed compared to the U.S. and Japan, there is a genuine interest in functional foods across the continent. Companies are expanding their presence in larger supermarkets to gain traction, and functional beverages and products promoting weight reduction are witnessing substantial growth in the U.S. market.

Constant Innovation Drives Market Growth

Companies at the forefront of the functional foods market include Dean Foods, Danone, Nestle, Marico, General Mills, Unilever, Mondelez International, Stonyfield Farm, Inc., Yakult Honsha, Sanitarium Health, Raisio Group, FrieslandCampina, Kraft Foods Inc, Kellogs, and The Kraft Heinz Company.

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In 2020, Danone introduced Silk Kids Almondmilk Yogurt Alternative in the U.S. market. This lactose-free yogurt alternative, available in flavors like Strawberry, Apple Cinnamon, and Mixed Berry, contains 25% less sugar per ounce than other options and is fortified with Vitamin D and Calcium.

In 2021, Marico, a prominent Indian FMCG conglomerate, ventured into the plant-based meat market in West Bengal, offering soy-based meat-style pieces as a healthier lifestyle choice. These soy chunks are rich in vegetable protein, low in fat, and high in fiber.

The global functional foods market continues to thrive, driven by evolving consumer preferences, a focus on health and wellness, and innovative product offerings that cater to diverse needs and tastes.

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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This press release first seen on Brilad