Beer, a universally cherished alcoholic beverage, is undergoing a flavorful transformation on a global scale. According to statistics, the global consumption of beer reached an impressive 188 million kiloliters in 2018. In recent years, subcategories of beer such as craft beer, flavored beer, fruit beer, and high-alcohol content beers have witnessed substantial growth, reflecting evolving consumer preferences.
Fairfield Market Research, a trusted industry analyst, reports a remarkable surge in the popularity of flavor-infused beverages, with cider being a prime example. The resurgence of local and regional craft breweries has played a pivotal role in revolutionizing the beer landscape, introducing diverse flavors that have captivated beer enthusiasts worldwide.
Fruit beer, characterized by its refreshing taste and subtle sweetness, has emerged as a prominent player in this evolving market. The growing preference for flavored alcoholic beverages, coupled with the burgeoning trend of craft beer, is anticipated to propel the fruit beer market’s growth in the coming years.
Sweeter Flavors, Millennials, and Generation Z Driving Demand
Millennials and Generation Z are at the forefront of the surging demand for fruit beer. These younger consumers have not only reshaped the beer industry but have also encouraged a growing female demographic to embrace flavored beer over traditional options. To cater to this expanding consumer base, manufacturers are crafting sweeter flavors, vibrant colors, and lower-calorie offerings.
In their quest to capture consumer attention at the shelf, manufacturers are focusing on creating eye-catching and convenient packaging solutions. This consumer-centric approach is poised to further stimulate market demand.
Berry Flavored Beer: A Growing Segment with Potential Value Share
The global fruit beer market is categorized based on flavor type, sales channel, and region. Among these, the berry flavor segment accounted for a substantial share in 2019. Natural fruit-infused products are preferred by millennials due to their perceived high antioxidant content and low sugar levels, resulting in a lower calorie count.
In terms of sales channels, the online segment is expected to witness significant growth in the forecast period. As the pandemic reshapes socializing norms, consumers are increasingly opting to enjoy beverages at home, favoring online shopping for their drink choices.
Europe Leads the Way as Neighborhood Pubs Add Flavors
Globally, North America is poised for favorable growth in the fruit beer market, with the increasing popularity of craft beers driving demand. In 2017, the craft brewing industry in the U.S. was valued at approximately US$ 58 billion. The preference for flavored alcoholic beverages to complement meals is a key driver of the overall market growth in the country.
Europe, known for its rich brewing tradition, is expected to register substantial growth. Beer brewed with a variety of fruits has been a European tradition for centuries. As the “better for you” movement gains momentum in the region, manufacturers are introducing low-calorie fruit beers that are less sweet and claim to offer antioxidants. Beer festivals, the proliferation of neighborhood pubs, normalized social drinking, and home brewing are all expected to contribute to the growth of the European fruit beer market in the forecast period.
Global Fruit Beer Market: Key Players
Prominent players in the global fruit beer market include St. Peter’s Brewery Co. Ltd, New Belgium Brewing Company, Buxton Brewery, TITANIC BREWERY, Brouwerij Van Honsebrouck N.V., Samuel Smith Old Brewery, Innis & Gunn Brewing Company, Cascade Brewing, Dogfish Head Craft Brewery Inc., and Founders Brewing Co.
The global fruit beer market is on an exciting trajectory, driven by evolving consumer preferences, innovative product offerings, and the craftsmanship of local breweries. As consumers continue to explore diverse beer experiences, the future of fruit beer looks promising.
Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa) https://www.fairfieldmarketresearch.com/report/fruit-beer-market
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