December 5, 2023

Electric Toothbrush Market Analysis: What’s Driving Growth 2030

Improved understanding of oral hygiene has necessitated the uptake of electric toothbrushes that are designed to deliver better cleansing than conventional toothbrushes. The global electric toothbrush market has been growing at a steady pace in recent years as it balances on the fulcrum of luxury and superior functionality.

Electric Toothbrushes Gain Ground as They Reduce Tooth Decay With Better Plaque Removal

Mounting advantages of using electric toothbrushes have unpinned the growth of the global market. According to Oral Health Foundation, users of the electric toothbrush have better gums, fewer instances of tooth decay, and improved teeth health as compared to those using regular toothbrushes. The study indicates that rotating heads of an electric toothbrush, in both clockwise and anti-clockwise directions, ensure the removal of plaque, keeping gum healthier for a longer period.

The advantages of electric toothbrushes are further corroborated by the Journal of Clinical Periodontology as the study found that electric toothbrushes result in 22% less recession of the gum and subsequently minimizes tooth decay by 18%. The study was conducted over a period of 11 years.

The addition of sonic toothbrushes to the gamut of electric toothbrushes has also peaked consumer interest. This technology is specifically developed to remove plaque and clean teeth. The ultrasonic toothbrushes vibrate at a minimum frequency of 20,000 Hz but are low in amplitude as compared to regular electric toothbrushes that operate at 400 Hz. The higher oscillations per minute in sonic electric toothbrushes help in massaging salivary glands, which leads to the usage of saliva generation required for cleaning teeth. Thus, a feature-rich toothbrush that remains devoted to saving consumers from dental issues is expected to drive the growth of the global market.

Smarter Toothbrushes Committed to Intelligent Cleaning Tilt Consumer Behaviour in Favour

The entry of smart electric toothbrushes has revolutionized the global market, setting a precedent for players to follow. Equipped with sensors, 3D teeth tracking, and interactive displays, the new-age electric toothbrushes have been developed to make the experience extremely personalized. For instance, iO Series by Oral-B, a brand by Procter & Gamble, offers its revolutionary magnetic iO technology that ensures a professional cleaning experience. From greeting the user to AI-based monitoring of teeth surfaces, the electric toothbrush is a true testimony to futuristic solutions. The company claims that about 82% of the Oral-B SmartSeries users have reported better oral health.

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Additionally, Bluetooth connectivity allows tracking of brushing habits supporting users with historical data, timers, and necessary prompts. Smart electric toothbrushes are expected to tap into the market by addressing the needs of parents to teach children the importance of oral hygiene via games. Playful coaching and reward system used by smart electronic toothbrushes is expected to bring in a newer clientele to the market, ensuring an avenue for growth.

Sustainable Toothbrushes Lure in Consumers Focused on Reducing Ecological Footprint

A roar about making products environmentally friendly has got the players in the global electric toothbrush market revisiting their materials. As a result, the use of bamboo for manufacturing electric toothbrushes has taken center stage. A case in point would be Sustainable tomorrow, a player dedicated to delivering solutions that are sustainable in the long run. The player quotes a report that indicates a wastage of 1 billion toothbrushes in the U.S. alone. Its Bamboo Electric Toothbrush comes as a resolve to replacing plastic usage as its replaceable head is made of bamboo.

Bamboo toothbrush heads or bodies are easy to decompose, which reduces the user’s overall ecological footprint. Furthermore, sourcing bamboo in an environmentally conscious manner that is both socially and economically viable will also add to the selling points of these sustainable electronic toothbrushes during the forecast period.

Developed Economies Show Dominance as Awareness of Oral Hygiene Ranks High

In terms of geography, developed economies have an advantage over others due to better disposable income and higher acceptance of newer technologies. Fairfield Market Research predicts that North America and Europe will lead the global electric toothbrush market as affordability remains high in these regions. The dominance of these regions will also be attributable to better awareness about periodontal diseases such as gingivitis and peri-implant, to name a few. Emphasis on dental checks due to better infrastructure is also expected to bode well for the North America and Europe electric toothbrush market.

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Meanwhile, the growth of the electric toothbrush market in Asia Pacific is assessed to have tremendous potential for growth between 2021 and 2025. The growth of this regional market will be attributable to a younger demographic that seeks convenience in performing routine tasks. A changing attitude towards investing in self-grooming has also been identified as a motivator for soaring sales of electric toothbrushes in Asia Pacific. The increasing number of dentist recommendations for electric toothbrushes and a proliferating e-commerce industry that simplifies access to consumers is well-poised to propel the Asia Pacific electric toothbrush market in the coming years.

Global Electric Toothbrushes: Key Players

Some of the key players operating in the global electric toothbrushes market are Koninklijke Philips N.V, Colgate Palmolive, FOREO, Procter and Gamble Co, SONIC Chic, Water Pik, Inc., and Den-Mat Holdings, LLC.

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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This press release first seen on Brilad