February 22, 2024

Electric Blanket Market Soars as Hospitality Industry Embraces Innovation

The global electric blanket market is set to experience significant expansion, driven by a surge in the adoption of innovative and technologically advanced blankets across various hospitality segments. This growth is attributed to increasing investments in the development of sophisticated blankets, including battery-driven, durable, lightweight, and water-resistant variants. Manufacturers are also focusing on microfiber fleece blankets, offering improved insulation and warmth retention. The affordability of electric blankets, particularly in regions with extended winters and freezing temperatures, is boosting their popularity. Furthermore, businesses are concentrating on creating thick fleece blankets with well-insulated sheets for enhanced insulation and natural warmth. Portable and washable features are also becoming paramount for manufacturers.

Enhanced Products Fueling Market Growth

Leading the charge in this market evolution is Medisana HDW, which has introduced machine-washable and microfiber fleece blankets with four heat settings for precise control. Other prominent players in this category include Imetec, Klarstein, Dr. Watson, and XLand. These innovations are expected to propel the expansion of the electric blanket market on a global scale, with a significant uptick in adoption anticipated within commercial sectors such as hotels and hospitals. The hospitality industry, in particular, is poised to embrace electric blankets as a means to maintain comfortable room temperatures for guests, especially those coming from colder climates.

Navigating the COVID-19 Impact

The electric blanket market faced unprecedented challenges during the COVID-19 pandemic due to factory closures, raw material shortages, and operational disruptions. The production of electric blankets primarily relies on polyester microfiber and fleece, materials that were impacted by facility closures. However, as governments around the world relaxed restrictions, the market has shown signs of recovery, with growth anticipated in the coming years.

Rising Interest in Under Blankets

Among various types of electric blankets, the under blanket segment is expected to witness significant growth. Consumer preferences for opulent and premium bedding products, coupled with urbanization trends, are driving the demand for under blankets in the market.

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Adoption in Harsh Winter Environments

Regions experiencing extremely cold winters, along with a growing aging population, are contributing to the surge in electric blanket adoption. Elderly individuals, sensitive to temperature changes, are driving the market’s growth, with a focus on providing comfort in polar regions through cozy products like electric blankets.

Challenges of Seasonality

Despite the growth potential, the electric blanket market faces seasonality challenges. Products are typically sold for a short period, primarily from September to January, making it a high-risk industry. Additionally, proper usage of electric blankets is crucial, as misuse, especially during pregnancy, can pose health risks.

Specialty Stores Lead the Way

In 2021, multi-slice electric blankets dominated the market, primarily due to physical product presentation and the ability for customers to examine product attributes. Specialty stores have played a key role in expanding this category, catering to consumers who prefer offline shopping while also benefiting from the rise of e-commerce.

Residential Segment Takes Center Stage

The residential category currently holds the largest market share and is expected to maintain its dominance. Rising disposable incomes and increased homeownership in emerging countries are driving this growth. Improved lifestyles and the introduction of practical consumer technology products are anticipated to further boost electric blanket usage.

North America Leads, Asia Pacific Shows Promise

North America, particularly the U.S., is expected to dominate the market due to harsh winter conditions and increasing disposable incomes. Meanwhile, the Asia Pacific market, led by China, is witnessing stable revenue growth as electric blankets become more accessible and affordable.

Competitive Landscape

Key players in the electric blanket market include Jarden Corporation, Shanghai Shenda Co. Ltd., Beurer GmbH, Morphy Richards Ltd., Biddeford Blankets, LLC, and others. Innovations such as Xiaomi’s voice-activated smart electric blanket and Sherpa fleece low-voltage heated blankets by Bedsure are further contributing to market growth.

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Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa) https://www.fairfieldmarketresearch.com/report/electric-blanket-market


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This press release first seen on Brilad