December 2, 2023

Drinking Yoghurt Market Share Soars with Health-Conscious Trends

Yoghurt, a time-honored dietary staple worldwide, is experiencing a resurgence in popularity thanks to the emerging trend of drinking yoghurt. This innovative format not only offers a delicious way to enjoy yoghurt but also provides a host of health benefits, including probiotics for improved gut function, metabolism, and enhanced immunity. Loaded with proteins, vitamins, and calcium, drinking yoghurt has captivated both young and old consumers alike.

In recent years, widespread commercial advertising campaigns and celebrity endorsements have ignited awareness about the importance of digestive health. Social media influencers have played a pivotal role in driving this trend, particularly among the younger demographic with substantial purchasing power.

A discerning and health-conscious population is increasingly turning to authentic nutritional products derived from fermented foods and beverages over dietary supplements, propelling market growth.

The COVID-19 pandemic has elevated demand for food products claiming to support immune health. According to a survey by Archer Daniels Midland Company (ADM), 57% of global consumers have become more concerned about their immunity due to the pandemic, resulting in increased spending on health and wellness-related items. This trend bodes well for the drinking yoghurt market, given its high probiotic content.

As people grapple with busy lifestyles and less time for elaborate meals, the demand for healthy snacks and convenient on-the-go options has surged. Drinking yoghurt, available in convenient packaging such as brick liquid cartons with a spout or provided with a drinking straw, perfectly aligns with this trend, offering extreme convenience in terms of consumption.

Plant-Based Yoghurt Gains Traction Amidst Vegan Revolution

The global drinking yoghurt market is segmented by product type, flavor, sales channel, and region. While dairy-based drinking yoghurt has traditionally held a significant market share, Fairfield Market Research predicts substantial growth in the plant-based drinking yoghurt segment. This growth is driven by the vegan and plant-based movement and the increasing prevalence of lactose intolerance among consumers.

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In terms of flavor, fruit-flavored drinking yoghurt is expected to be a dominant segment, particularly natural fruit flavors that are rich in antioxidants, making them a preferred choice among kids and millennials.

Asia Pacific Leads the Way

Globally, North America is poised for favorable growth in the drinking yoghurt market. Increased consumer interest in digestive health and the trend of healthy snacking are expected to drive demand in the region, with the digestive health market predicted to reach over US$5 billion by 2024.

Meanwhile, Asia Pacific stands as the clear leader in the global drinking yoghurt market, owing to yoghurt’s status as a staple food in the region. Flavored yoghurt remains a beloved treat across Asian countries. The region is set to benefit from a growing number of product launches and rising demand for health drinks as alternatives to carbonated beverages in developing economies.

Key Players in the Global Drinking Yoghurt Market

Several major players are contributing to the dynamic growth of the global drinking yoghurt market. These include Danone Groupe SA, Bevie Handcraft NZ Limited (Mad Millie), Nestlé S.A, General Mills Inc, Yili Group, Gujarat Cooperative Milk Marketing Federation Ltd, DANA Dairy Group LTD, Royal FrieslandCampina N.V., Groupe Lactalis, and Pillars Yogurt.

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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This press release first seen on Brilad