December 9, 2023

Disposable Hygiene Adhesives Market: Exploring Key Growth Drivers and Trends 2030

The global disposable hygiene adhesives market is undergoing a transformative shift, fueled by evolving consumer preferences and dynamic market dynamics. As per recent data, disposable hygiene products have witnessed remarkable growth since the 1960s, and this trend is projected to continue in the coming years. Leading brands have harnessed the power of adhesives to craft innovative, comfortable, and absorbent hygiene products that have become indispensable in our daily lives.

Disposable Hygiene: A Growing Market

The United Nations World Population Ageing Report: 2015 predicts a 56% increase in the global population aged 60 and above from 2015 to 2030. This demographic shift has led to a surge in demand for disposable hygiene products, making it one of the fastest-growing applications for adhesives.

Burgeoning Demand for Baby Diapers

Baby diapers, in particular, have emerged as a leading application for disposable hygiene adhesives. In 2018, over 175 billion units of baby diapers were sold worldwide, and this number is expected to surpass the 200 billion mark in the next 3-5 years. Contract manufacturing and innovative, social media-driven marketing strategies have empowered new entrants to challenge the traditional dominance of multinational companies in this space.

The Role of Adhesive Technologies

Hot melt technology has emerged as the cornerstone of the disposable hygiene adhesives market. These adhesives are instrumental in the construction, absorbent core, elastic attachment, and positioning of hygiene products. Chemistries such as amorphous polyalphaolefin (APAO), styrene butadiene styrene (SBS), and ethyl vinyl acetate (EVA) are widely employed in this market. APAO, in particular, stands out for its cost-effectiveness and superior performance, poised to secure the highest market share in the global disposable hygiene adhesives market in the coming years.

Sustainable Growth in Emerging Economies

The Asia Pacific region, including countries such as China, India, and Southeast Asia, is experiencing robust growth in the adoption of feminine hygiene and adult incontinence products. Increasing awareness, rising disposable incomes, and evolving lifestyles are driving this expansion. In contrast, North America and Western Europe face challenges in the baby diaper segment due to high penetration rates and low birth rates. However, they are witnessing promising growth in the adult incontinence product segment, fueled by a growing population and rising health concerns.

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Targeting Millennials and Gen Z

With millennials comprising the largest global consumer group in 2020, companies are tailoring their strategies to cater to this demographic. Health and wellness are paramount for millennials, who lead active lives in changing work environments. Consequently, the feminine hygiene product landscape is shifting towards added functionality, emphasizing odor control and skin health. Organic and eco-friendly alternatives, such as organic cotton, are gaining traction, reflecting a growing preference for sustainable and skin-friendly options, particularly in Europe and North America.

Innovation and Sustainability Drive the Market

Consumer demands for innovation and comfort in hygiene products are propelling the disposable hygiene adhesives market forward. Manufacturers are not only ensuring product quality but also streamlining the use of raw materials and components in hygiene items. In response to the global pandemic, companies are actively seeking more sustainable raw materials to align with shifting consumer expectations. Despite the uncertainties stemming from declining birth rates in developed economies, the market remains dynamic.

Investing in R&D and Sustainability

Leading companies in the disposable hygiene adhesives market are making substantial investments in research and development to drive product innovation. New products with enhanced performance and operational efficiency, featuring high wet strength and low odor, are at the forefront. Manufacturers are also focusing on natural ingredients and components to pave the way for a sustainable future. In 2020, H.B. Fuller introduced Full Care 5885, an adhesive compatible with natural-based hygiene products, setting ecological standards with Eco Passport certification. Bostik, another industry leader, is expanding its production facilities to meet the growing demand for adhesives, especially in the non-woven industry, primarily in the Asia Pacific region.

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Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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This press release first seen on Brilad