December 5, 2023

Cage-Free Eggs Market Growth Fueled by Animal Rights Awareness

The demand for cage-free eggs is surging globally, driven by the unwavering efforts of animal rights activists who have long championed the cause of ending the suffering of hens in inhumane conditions. This growing awareness has shed light on the cruelty and disruption of natural nesting activities faced by laying hens in conventional cage systems. These systems confine birds, denying them the ability to express natural behaviors, resulting in poor psychological health and increased susceptibility to diseases.

In stark contrast, well-designed cage-free housing provides hens with the opportunity for a natural and healthy life, ultimately enhancing the quality of eggs produced. Numerous animal welfare organizations have played a pivotal role in raising awareness about the plight of caged hens.

In 2020, the international animal welfare organization, World Animal Protection, launched a pledge to encourage consumers to take a stand against the suffering of caged hens. Similarly, the ISPCA, in collaboration with Eurogroup for Animals and Compassion in World Farming, organized the “End the Cage Age” exhibition in Dublin in 2019, drawing attention to the challenges faced by laying hens. Presently, this campaign enjoys the support of nearly 700,000 EU citizens. The increasing focus on animal welfare has fueled a preference for eco-friendly and cruelty-free products, resulting in a projected surge in global demand for cage-free eggs between 2021 and 2025.

Multinational Companies Pledge to Go 100% Cage-Free, Promising a Bright Future

Numerous multinational companies, restaurants, and retail chains have pledged to transition to using cage-free eggs, with many committing to achieve 100% cage-free egg usage by 2025. Some of the prominent brands and companies leading this movement include McDonald’s, Nestlé, Subway, Walmart, Burger King, Unilever, Grupo Bimbo, and Compass Group.

In March 2021, Nestlé announced that it had fulfilled its 2017 pledge to achieve 100% cage-free egg usage in Europe. The company now exclusively uses cage-free eggs in all its European food products. Annually, Nestlé utilizes approximately 4,500 tons of eggs in Europe, spanning its food brands, including Thomy and Winiary mayonnaise, as well as products offered under the Garden Gourmet portfolio. Similarly, McDonald’s has achieved cage-free status for both shell eggs and egg product/ingredients in four European countries, including the UK, France, Germany, and the Netherlands. The increased demand for cage-free eggs from manufacturers, restaurants, and retail chains is expected to drive market growth in the coming years.

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Brown and Large-Sized Cage-Free Eggs Expected to Flourish

The global cage-free eggs market is categorized based on size and color. Concerning size, the market is segmented into medium, large, extra-large, and jumbo. According to Fairfield Market Research, large-sized eggs are projected to hold a substantial share of the global market. Consumers prefer large-sized eggs, which is anticipated to drive growth in this segment.

In terms of color, the market is divided into brown and white eggs. The brown health movement embraced by consumers worldwide is expected to boost the brown egg segment. The preference for brown sugar, brown bread, and now brown eggs is poised to fuel growth in this segment.

The “Cruelty-Free” Movement to Drive Demand Across Regions

Globally, Europe and North America are expected to collectively dominate the market. In North America, the United States is anticipated to exhibit significant potential for cage-free eggs, given its status as one of the world’s largest consumers of eggs. In 2020, the country’s table egg production reached 96.9 billion, with per capita egg consumption showing a steady 15% increase over the past two decades. The growing number of companies transitioning to cage-free eggs and consumer concerns about cruelty-free products are expected to drive market growth in the United States.

Asia Pacific is also poised for substantial growth, with China leading the way. In China, prominent players such as Starbucks, Danone, Nestle, General Mills, and Unilever have embarked on the journey toward 100% cage-free egg usage. Their commitment to improving food quality and fostering social influence in the country is expected to propel market growth by 2025.

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Global Cage-Free Eggs Market: Key Players

Key players in the global cage-free eggs market, as highlighted in the report, include Eggland’s Best LLC, Herbruck’s Poultry Ranch, Inc., Versova (Trillium Farm Holdings, LLC), Hickman’s Family Farms, Sunny Queen Farms Pty Ltd., Hillandale Farms, Cal Maine Foods, Inc., Rose Acre Farms Inc, Rembrandt Enterprises, and Granja Agas S.A.

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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This press release first seen on Brilad