December 5, 2023

Biodegradable Baby Diaper Market Trends: A Forecast for the Future

The global biodegradable baby diaper market is experiencing significant growth as consumers around the world become increasingly environmentally conscious. Traditional baby diapers can take up to a staggering 100 years to degrade, contributing to a mounting waste problem. In the United States alone, approximately 90 to 95% of parents use 27.4 billion single-use diapers annually, resulting in a staggering 3.8 million tons of non-biodegradable garbage. Disposable diapers currently rank as the third-largest consumer waste product in landfills, representing a substantial 30% of non-biodegradable waste. These diapers are composed of a mix of renewable and non-renewable raw materials, including super absorbent polyacrylates (SAP) and dioxin, which release harmful pathogens into the environment.

In response to this alarming environmental impact, governments both nationally and internationally are taking action. For instance, the UK government is planning to ban single-use plastics, including sanitary napkins and baby diapers. This has prompted consumers worldwide to seek out sustainable alternatives, with eco-friendly products now gaining shelf space in retail outlets. Recent research indicates that approximately 35% of consumers (where n=1000) are actively seeking and willing to pay up to 5% more for eco-friendly products.

In line with this growing trend, manufacturers are focusing their efforts on developing biodegradable diapers made from materials like bamboo and sugarcane. While these diapers are biodegradable, they require proper composting and cannot decompose in landfills. These factors are expected to drive the demand for biodegradable baby diapers in the coming years.

Manufacturers in the global biodegradable diaper market are increasingly focused on creating products using plant-based raw materials that have a minimal to negative impact on the environment. For example, in March 2020, Kimberly-Clark introduced Huggies Special Delivery diapers, which are composed of plant-based materials (23% by weight), such as sugarcane, offering superior absorption and fit. The product is also free from parabens, fragrance, and elemental chlorine.

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Bamboo Diapers Leading the Way to a Greener Future

The global biodegradable baby diaper market is segmented based on material type, pack size, sales channel, and region. Experts predict that cotton/wood pulp and bamboo segments will capture the lion’s share of the market by the end of the forecast period. Bamboo and cotton/wood pulp diapers are considered greener alternatives, as they are degradable and made from renewable raw materials. Preliminary research even suggests that bamboo diapers are as absorbent as their conventional counterparts. As individuals seek to reduce their carbon footprint, the adoption of bamboo and cotton/wood pulp diapers is expected to rise in the coming years.

The market is further segmented by pack size, including less than 20, 21 to 30, and above 31 diapers per pack. Among sales channels, hypermarkets/supermarkets are estimated to hold a significant market share, while the online segment is expected to exhibit favorable growth during the forecast period.

Ban on Single-Use Plastics Drives Demand for Biodegradable Baby Diapers

Globally, North America and Europe are anticipated to lead in terms of market value by 2025. Increasing awareness among consumers regarding sustainable and eco-friendly products, coupled with government initiatives to restrict the use of non-degradable single-use products, is expected to bolster the biodegradable diaper market in these regions.

Asia Pacific is projected to experience the highest compound annual growth rate (CAGR) over the forecast period. Rising disposable incomes, shifting consumer buying behaviors towards eco-friendly options, and increased awareness of individual carbon footprints are contributing to the region’s growth. Additionally, the expanded presence of biodegradable diapers on retail shelves is further supporting market expansion. However, the COVID-19 pandemic has caused a temporary decline in biodegradable diaper sales as consumers prioritize essential and cost-effective products. Nonetheless, long-term prospects for biodegradable baby diapers remain optimistic.

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Global Biodegradable Baby Diaper Market: Key Players

Key players in the global biodegradable baby diaper market include Earth’s Best, Honest Company, Bumkins Company, Seventh Generation, Kimberly-Clark, GroVia, Naty AB, The Bamboo Nature, The Procter & Gamble Company, Babyganics, Ontex Group, Unicharm, Pampur, and Flip Diaper, among others.

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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This press release first seen on Brilad