December 5, 2023

Baobab Ingredient Market Growth Propelled by Immune Support

Baobab, a nutrient-rich superfood native to African countries, is taking the global market by storm as it garners attention for its impressive health benefits. Recent medical studies have highlighted its exceptional vitamin C content, equivalent to 6 oranges per 100 grams, making it a potent source of antioxidants. The United States Department of Agriculture (USDA) has further identified baobab as rich in essential nutrients such as calcium, niacin, potassium, magnesium, and phosphorus, while also being an excellent source of energy and dietary fiber. Traditionally, it was used to treat various ailments, including fever, diarrhea, dysentery, and hemoptysis.

Baobab’s high concentration of nutrients and minerals has been linked to improved circulatory health, lower blood pressure, increased bone strength, and enhanced immunity. With FDA and EU approvals, it’s finding its way into health supplements and culinary preparations as a natural thickening agent, making it a preferred choice for plant-based health product manufacturers. While initially limited to African countries, baobab’s popularity is now spreading worldwide, driven by a growing number of health-conscious consumers.

Infused Products Propel the Market Forward

Processed food and beverage manufacturers are capitalizing on this trend by introducing products infused with baobab. For example, in late 2020, Chosan by Nature launched vegan-friendly, gluten-free, baobab-enriched jams in various enticing varieties, such as baobab jam with ginger, orange and baobab jam, banana and baobab jam, and baobab chocolate spread. Similarly, in 2019, MIA, a brand of KuanZa Ltd, unveiled Baobab & Salted Nibs variant chocolate bars, featuring 65% dark chocolate infused with baobab powder and salted cocoa nibs.

Moreover, with the global pandemic in 2020, consumers began seeking healthier alternatives, particularly products with immune-boosting elements and high vitamin C content. Studies have shown that the consumption of vitamin C and immune supplements can lower the risk of COVID-19, resulting in double-digit growth for these supplements. In the UK, for instance, Vitamin C sales soared by an astounding 110% in 2020.

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Baobab Ingredient Rides the Health Wave with Energy Drinks

The global baobab ingredient market is segmented based on nature, product type, application, and region. Baobab powder, renowned for its applications in dietary supplements and as a natural thickening agent for the food and beverage industry, is poised to dominate the market.

Within applications, the food and beverages segment is expected to experience substantial growth, primarily due to baobab’s exceptional nutritional profile, which is driving product innovation. For example, in 2019, Unrooted, a brand of Happy Curations Ltd, launched baobab-infused natural, high-fiber energy drinks in the UK, offering varieties such as Baobab & Mango, Baobab & Pomegranate, and Baobab & Ginger.

Europe’s Wellness Revolution Fuels Baobab Ingredient Market

Although baobab remains a niche ingredient, a surge in demand for natural health boosters is projected to lead to double-digit global growth for the ingredient. Europe is expected to lead in terms of consumption, driven by a wellness revolution and a shift in consumer preferences toward natural and plant-based food products. The region’s numerous energy drink brands are also likely to continue offering products with high nutritional appeal, further boosting baobab ingredient demand.

In North America, the United States is poised to take the lead in the market. Baobab’s low-glycemic, gluten-free, and highly alkaline properties make it a suitable and healthy ingredient for the US beverages industry. The younger, health-conscious demographic in the United States is expected to be a driving force behind the increasing demand for baobab ingredients during the forecast period.

Global Baobab Ingredient Market: Key Players

Prominent players in the global baobab ingredient market include Woodland Foods, Afriplex Pty Ltd, Baobab Fruit Company Senegal, Nexira, Baobab Foods LLC, Aduna Limited, Henry Lamotte OILS GmbH, B’Ayoba, Mighty Baobab Limited, and Organic Africa.

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Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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This press release first seen on Brilad