Ayurveda, deeply rooted in ancient Vedic culture, is gaining significant momentum in the global health and wellness landscape. This traditional Indian medicinal system, which places a strong emphasis on the interconnectedness of mind, body, and spirit, has been increasingly embraced as a holistic approach to healing. Ayurveda is now recognized on par with conventional Western medicine, traditional Chinese medicine, naturopathic medicine, homeopathic medicine, Tibetan medicine, and folk remedies.
Evolved over centuries, Ayurveda has evolved into a comprehensive system of healing that incorporates various traditional practices, including massage, meditation, and yoga. Treatment modalities encompass a wide range of natural remedies derived from plants, animals, metals, and minerals, as well as dietary guidance, exercise, and lifestyle recommendations. Despite the rapid advancements in allopathic medicine, a substantial population in India and surrounding regions continues to place their faith in Ayurvedic treatments. This time-tested methodology remains highly relevant and is poised to drive the global Ayurveda medicine market into the future.
Rising Usage of Ayurveda in Conjunction with Allopathic Medicine Broadens Application Scope
Ayurveda has demonstrated its effectiveness as a complementary therapy when used alongside conventional medical care. In contrast to allopathic medications, Ayurvedic remedies, when taken in recommended amounts, are known for their minimal long-term side effects. Consequently, the demand for herbal products has witnessed an 8% global increase. With the rise in chronic health conditions, from mental stress to degenerative diseases, Ayurveda is well-positioned to expand its reach worldwide. Its positive outcomes have attracted a growing number of individuals to incorporate Ayurveda into their lives, and ongoing innovations reflect the shift in consumer preferences.
Ayurveda Gaining Prominence Internationally
In the United States, Ayurvedic medicines are classified as dietary supplements rather than pharmaceutical drugs, exempting them from the rigorous safety and efficacy standards of conventional medicines. Despite the absence of a standardized licensing system for Ayurveda practitioners, the discipline is gaining recognition and respect among Americans. Reputed institutions such as the California College of Ayurveda and the American Institute of Vedic Studies are now offering Ayurveda courses. The establishment of the National Center for Complementary and Alternative Medicine by the United States Federal Government further underscores the growing interest in Ayurveda research. Universities worldwide are also introducing courses in Ayurveda as part of complementary and alternative medicine (CAM) programs.
International Ayurvedic associations, including the International Ayurveda Foundation, The European Academy of Ayurveda, European Ayurveda Association (EUAA), and AAPUK – the Association of Ayurvedic Professionals UK, are actively promoting Ayurveda globally. Ayurvedic literature has been translated into numerous foreign languages, and annual meetings and conferences serve to advance Ayurveda as a way of life. Collectively, these efforts contribute to the growth of the global Ayurveda medicine market.
Ayurveda Gaining Ground Globally; Preventive Healthcare Approach to Benefit Market
Ayurveda is expanding its presence worldwide, with the Western world increasingly adopting this ancient healing system. As over 80% of people in developing countries lack access to basic medical procedures, drugs, and vaccines, approximately 60% of the global population turns to alternative medicines and herbal remedies. In Western countries, around 40% of the population utilizes herbal medicines. Notably, in India, about 70% of the rural population prefers the traditional Ayurvedic system as their primary choice for healthcare. Many traditional medicine practitioners prepare formulations using their own recipes, avoiding synthetic additives and chemicals.
This growing interest in traditional medicines is bolstered by governmental agencies striving to raise awareness of the efficacy of natural and traditional remedies. Numerous NGOs are also active in the fields of Ayurveda and naturopathy, emphasizing public input and research. This trend is driven by concerns over adverse drug reactions, increased side effects, and the cost associated with modern medicines. With more individuals open to experimenting with holistic approaches to achieve comprehensive health and wellness, the Ayurveda medicine market is poised for substantial growth. Factors such as increased emphasis on preventive healthcare, easy access to supplements, technological advancements, and heightened usage of social media are also contributing to this expansion.
Health Benefits of Ayurveda Making Headlines amid COVID-19 Pandemic
Ayurvedic products have secured a prominent place on retail shelves and online stores. A growing number of companies are eyeing this lucrative market, leading to rapid expansion. The COVID-19 pandemic has unexpectedly accelerated the growth of Ayurveda as it has witnessed a surge in demand for Ayurvedic products. Amid the pandemic, the public has shown renewed interest in Ayurvedic products, propelling the Ayurveda-based food and nutrition market.
Major Players Stirring Market Competition
Leading companies in the Ayurveda medicine market include Baidyanath, Charak Pharma Pvt. Ltd., Chinese Herbs Direct, Dabur India Ltd, Doctor Green’s, E3 Live, ELZAC Herbals, Emami, Hamdard Laboratories, Kairali Ayurvedic Group, Native Remedies, Naturally Direct, Nuralz, Nutricore Biosciences, Patanjali Ayurveda, Sandu Pharmaceuticals Ltd., The Himalaya Drug Company, Thymely Solutions, Uniray Lifesciences, Vicco Laboratories, Xtend-Life Natural Products (Intl) Ltd., and Zandu Realty Limited.
As Ayurveda continues to gain global recognition and acceptance, the Ayurveda medicine market is poised for substantial growth in the coming years. Its holistic approach to health and wellness, coupled with its time-tested effectiveness, is resonating with individuals seeking comprehensive well-being and preventive healthcare solutions.
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This press release first seen on Brilad