December 5, 2023

Analysis Reveals Printing Inks Market Growth and Trends: A Forecast for Sustainable Success

Printing inks, an age-old medium, have undergone a remarkable transformation in recent years. These inks, not limited to traditional printmaking, have found their place in a multitude of applications, from aluminum cans and plastic bottles to newspapers and packaging materials. With the global consumption of printing inks surpassing 3.5 million tons in 2018, the industry continues to evolve rapidly, with exciting prospects and challenges on the horizon.

Ink Evolution: From Gravure to Digital

Gravure, flexographic, and offset lithography printing methods have long dominated the printing inks market, together accounting for over two-thirds of the total consumption. However, the digital printing revolution is sweeping the industry, offering cost-effective and short-run printing options that are gaining traction with customers. This shift from analog to digital technology has opened doors for quicker color printing with consistent results.

Asia Pacific’s Ascendancy

Asia Pacific has emerged as a powerhouse in both production and consumption of printing inks. Rapid economic growth and population expansion have led to surging demand for packaging and paper products in countries like India, Vietnam, Indonesia, and Malaysia, making this region a hotbed of growth.

Packaging: The In-Demand Segment

Package printing is experiencing robust growth, driven by shifting demographics and urbanization. Consumer preferences are evolving, emphasizing sophisticated packaging, e-commerce, and personalized product experiences. Brands are leveraging printed packaging for product promotion and connecting with consumers, making packaging the most in-demand application segment.

The Green Printing Revolution

In a world increasingly conscious of environmental impact, the printing industry is moving toward sustainability. Ink manufacturers are exploring biomass solutions and bio-derived materials, resulting in eco-friendly inks made from sources like soy/vegetables and algae. Green printing practices are on the rise, employing renewable energy sources, reducing energy usage, and utilizing recycled materials to minimize environmental impact.

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Navigating Regulatory Challenges

Regulatory compliance remains a significant challenge for ink manufacturers worldwide, particularly in the food-contact inks category. Stringent norms in Europe and North America have restricted the usage of certain substances, pushing the industry towards greener alternatives.

Prospering Amid Fierce Competition

Manufacturers are grappling with rising input costs and intense competition in high-volume printing segments. To thrive, companies are focusing on eco-friendly, innovative inks, with a strong emphasis on UV/EB products, bio-renewable inks, and water-based alternatives. For instance, Flint Group’s TerraCode, a water-based, bio-renewable ink and coating range, represents a sustainable breakthrough in the market.

In a dynamic industry undergoing transformation, ink manufacturers are adapting to meet the demands of a changing world. Sustainability, innovation, and regulatory compliance are driving forces as companies strive to prosper in this fiercely competitive landscape.

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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This press release first seen on Brilad