December 9, 2023

Analysis of Advanced Driver Assistance Systems Market Size, Share, and Growth Trends: A Roadmap to Safer Driving

The road to safer streets is paved with technology, and the world is accelerating towards it. According to the Organisation for Economic Co-operation and Development (OECD), in 2017, there were 37,150 fatalities attributed to road accidents, making road safety a global concern. The statistics are even more alarming for young adults aged 15-30, who often bear the brunt of these accidents.

However, hope is on the horizon. The introduction and widespread adoption of Advanced Driver Assistance Systems (ADAS) are reshaping the road safety landscape. These systems, including traffic sign recognition, blind-spot detection, automatic emergency brakes, and pedestrian avoidance, are becoming indispensable in preventing accidents and saving lives.

Government Regulations Fuel ADAS Adoption

Many governments worldwide have recognized the importance of ADAS in reducing accidents and have enacted stringent regulations. For instance, the European Union (EU) has mandated the inclusion of ADAS features like automatic emergency braking in new vehicles by 2022. These regulations aim to curtail accidents caused by factors such as distracted driving, as exemplified by an incident in Waterloo, where a driver’s distraction led to a collision with a sheriff’s cruiser.

Rising Awareness and Decreasing Costs Drive Demand

Growing awareness about driver safety, coupled with decreasing installation costs of cameras and radar systems, has led to a surge in ADAS adoption. Original Equipment Manufacturers (OEMs) are also incorporating ADAS solutions to improve safety ratings, making ADAS a differentiating factor in the industry. Luxury automakers like Mercedes-Benz and Audi have been at the forefront of this trend.

Furthermore, changing lifestyles and financial schemes like “Buy Now, Pay Later” have made vehicles more accessible, contributing to the growing demand for ADAS. This demand has been particularly pronounced in regions with a hub-and-spoke commuting pattern between rural, suburban, and urban areas.

Challenges in Developing Regions

Despite the promising growth of ADAS adoption, developing and underdeveloped regions face challenges. Lack of awareness among consumers, the high cost of ADAS systems, and the absence of necessary infrastructure hinder market growth. For instance, a tragic accident in Tamil Nadu, India, in 2020 could have been prevented with an Automatic Emergency Braking (AEB) system, but such technology remains out of reach for many due to its cost.

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Pandemic Impacts and Functional Limitations

The COVID-19 pandemic temporarily halted ADAS production, affecting the broader automotive industry. Supply chain disruptions, reduced consumer incomes, and declining car sales all contributed to the market’s slow growth. Additionally, occasional functional limitations in ADAS features like emergency braking and lane detection signals have underscored the need for continued improvement in system reliability.

Semi-autonomous Vehicles on the Horizon

Semi-autonomous vehicles are emerging as a promising frontier in the ADAS market. These vehicles rely on technologies such as radar, high-definition cameras, and ultrasonic sensors to enhance safety. Major automakers like Ford, Tesla, General Motors, and Volkswagen are preparing to launch fully autonomous vehicles in the near future, further expanding the ADAS landscape.

Asia Pacific Leads the Way

Asia Pacific has emerged as a dominant force in the global ADAS market, driven by the rapid adoption of advanced technologies and high vehicle production in countries like Japan, China, and South Korea. Government mandates, such as China’s requirement for Tire Pressure Monitoring Systems (TPMS) since 2019, have contributed to the region’s growth.

Passenger Vehicles Steer the Market

Passenger vehicles represent a substantial share of global ADAS sales, thanks to increased urbanization. European countries, for instance, are implementing Vision Zero initiatives to reduce road accidents, mandating ADAS features like automatic emergency braking and lane departure warning by 2022. South Korea and India have also followed suit with similar regulations.

Key Market Players Drive Innovation

The ADAS market is led by industry giants like Continental AG, Valeo, Aptiv, Magna International, and Robert Bosch GmbH. These companies are investing in expansion and the development of innovative ADAS features to maintain their market position. Continental AG, for example, recently established a production plant for ADAS components in Texas and launched new camera systems for safer automated driving.

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With ADAS technologies paving the way for safer roads, the future of road safety looks promising. As governments, manufacturers, and consumers alike prioritize safety, ADAS is set to play a pivotal role in reducing road accidents and saving lives.

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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This press release first seen on Brilad