December 9, 2023

Adult Diaper Market Analysis: Convenience Meets Sustainability

The global adult diaper market is poised to witness significant growth over the next five years, driven by the increasing aging population and the introduction of technologically advanced sanitary products designed to enhance the quality of life for seniors. With over 680 million people aged 60 and above, accounting for more than 9.5% of the world’s population, the global adult diaper market is presented with a substantial opportunity.

According to the United Nations, by 2050, one in every six people worldwide will be over the age of 65, reflecting a significant increase from one in eleven in 2019. Adult diapers have played a pivotal role in improving the quality of life for the elderly, addressing issues such as incontinence due to dementia, diarrhea, lack of control over urinary and fecal discharge, and mobility impairments.

The global adult diaper market is marked by constant innovation, with multinational diaper brands incorporating sustainability trends and technological advancements into their product offerings. For instance, in 2020, Monit introduced an adult diaper equipped with IoT sensors and a proprietary pattern learning algorithm. These sensors detect a soiled diaper and transmit data to the cloud, providing instant notifications to up to five caregivers, ensuring timely assistance and reducing the risk of infections such as incontinence-associated dermatitis.

Reusability of Diapers Paves Way for Disposable Segment

The global adult diaper market is segmented into reusable and disposable diaper categories. Presently, the disposable diaper segment is witnessing substantial consumer demand due to its convenience and widespread availability. However, concerns over the environmental impact of disposable diapers in landfills have led to efforts by manufacturers to introduce biodegradable alternatives, potentially driving growth in this segment. Additionally, the introduction of smart, reusable diapers is expected to create new opportunities, fueling the growth of the reusable diaper segment in the near future.

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Pant or Pull-Up Type Segment Holds Strong

In terms of pattern type, the pant or pull-up style diapers are expected to dominate the global adult diaper market. These diapers are valued for their convenience and extended protection with enhanced absorbent capabilities. The sales channels for adult diapers include supermarkets/hypermarkets, departmental stores, pharmacy stores, and online platforms.

Awareness in Developing Nations Creates Opportunity Pockets

The demand for adult incontinence products has witnessed rapid growth, driven by the aging baby boomer generation and the younger demographic caring for them. Increasing consumer willingness to maintain personal hygiene, supported by rising disposable income, is expected to drive overall market growth.

Asia Pacific is expected to lead the market in the coming years, owing to its substantial geriatric population. The entry of multinational brands with impactful marketing campaigns has raised awareness among consumers. For example, in 2017, Nobel Hygiene Pvt. Ltd., the brand owner of FRIENDS diapers, launched its first-ever adult diaper campaign in India, positioning adult diapers as a lifestyle choice focused on comfort and convenience. Increased awareness and product penetration are anticipated to drive market growth in the Asia Pacific region.

Global Adult Diaper Market: Key Players

Key players in the global adult diaper market include Kimberly-Clark Corporation, Medline Industries Inc., Procter & Gamble, Unicharm Corporation, Nobel Hygiene Pvt. Ltd., Daio Paper Corporation, Nippon Paper Industries Co., Ltd., First Quality Enterprise Inc., Hartmann USA, Inc., and Attends Healthcare Products, Inc.

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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This press release first seen on Brilad