September 23, 2023
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A New Way to Explore Diverse Views in Search Results

In a bid to provide users with a more comprehensive and well-rounded search experience, Google has recently launched a new feature called Perspectives. This update aims to offer a wider range of viewpoints from experts to ordinary individuals, allowing users to explore diverse perspectives on various topics directly within the search results.

Google’s Perspectives feature, which was announced last month and is now available for users to try, introduces a dedicated tab named Perspectives. This tab showcases different outlooks primarily sourced from human perspectives. By tapping on the filter, users can exclusively view long and short-form videos, images, and posts shared on platforms like YouTube, Twitter, TikTok, Quora, and even Reddit. The intention behind this feature is to present users with a curated selection of results from various sources, creating a more engaging and comprehensive search experience.

With the Perspectives tab, Google aims to provide a look and feel similar to a Pinterest page, replacing pins with search results from different platforms. This strategic move is seen as an effort by Google to retain users within its ecosystem, preventing them from diverting to other platforms for information.

According to Google, this update aligns with their objective of helping users make sense of the world by connecting them to a wide range of viewpoints. The company believes that valuable information can often be found in unexpected or hard-to-find places, such as comments on forums, lesser-known blogs, or articles with unique expertise. Through their helpful content ranking system, Google intends to highlight these “hidden gems” in search results, particularly when they can enhance the overall search experience.

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Google’s new Perspectives feature offers users a more inclusive and diverse search experience by showcasing various viewpoints from different sources. By incorporating perspectives from experts and ordinary individuals, Google aims to provide users with a broader understanding of topics and facilitate exploration of multiple angles.