Brilad is a search and web development consultancy in Pune and Mumbai. Two of its co-founders have worked in search and digital marketing for more than 20 years, and the third has built web applications for five. We handle SEO, answer engine optimisation (AEO) and generative engine optimisation (GEO), and we build the websites that support them.
Gunakesh Parmar
Rohit Bhisey
Ashruba Pankhade
A search can end on a ranked page, in an answer box at the top of Google, or inside a reply from an AI assistant. Each needs different work, but all three depend on a site that crawlers can read.
| Where the answer appears | What decides it | Our service |
|---|---|---|
| Google organic results | Crawling, indexing, page speed, internal links and content matched to search intent | SEO |
| Featured snippets and "People also ask" | A page that already ranks, with a passage that answers the question directly in the right format | AEO |
| ChatGPT, Perplexity, Gemini, AI Overviews | AI crawler access, a clearly identified brand, and passages worth quoting | GEO |
Two weeks of checks on crawler access, rendering, indexing, schema and how AI assistants describe you today. You get a fix list ranked by impact.
Technical fixes, Core Web Vitals, site structure and one clear target page for each group of searches.
Page structure and answer formats that win featured snippets for queries where you already rank.
AI crawler rules, entity consistency across the web, citable passages and tracking of AI answers over time.
Many search problems start in the code: content that only appears after JavaScript runs, schema that two plugins output twice, or a theme too heavy to pass Core Web Vitals. We fix these in the code itself.
Custom themes without page-builder bloat, with schema, llms.txt and crawler rules built in. We also connect WordPress to AI assistants through MCP, using a limited user role, OAuth sign-in and drafts that a person approves.
Server-rendered and statically generated pages, so crawlers that do not run JavaScript still receive the full content. Metadata, sitemaps and JSON-LD are generated from the same data that builds each page.
APIs and MCP servers that let AI assistants search your catalogue, draft content or check order status within permissions you set, plus search and chat features that answer from your own documents.
Stack: WordPress, Next.js, React, Laravel, Model Context Protocol, AWS, JSON-LD
The panel shows the start of the llms.txt file this website generates from its own pages. The theme also outputs one connected JSON-LD graph, loads no third-party fonts and switches off XML-RPC.
# Brilad
> SEO, AEO, GEO and AI development consultancy in India.
Locations: Pune and Mumbai
Website: https://www.brilad.com/
## Services
- [AEO, GEO & SEO Services](https://www.brilad.com/services/)
- [SEO Services](https://www.brilad.com/services/seo/): Technical and enterprise SEO: crawl health, Core Web Vitals, site architecture and intent-based keyword mapping.
- [AEO Services (Answer Engine Optimization)](https://www.brilad.com/services/aeo/): Answer Engine Optimization: answer-first content, question schema and formatting that wins featured snippets and voice answers.
- [GEO Services (Generative Engine Optimization)](https://www.brilad.com/services/geo/): Generative Engine Optimization: AI crawler access, entity grounding, citable content and AI citation tracking for ChatGPT, Perplexity and Gemini.
- [AI Search Audit](https://www.brilad.com/services/ai-search-audit/): A full check of your visibility across Google, answer engines and AI assistants, with a prioritised fix list.Every engagement follows the Brilad HEO Frameworkâ˘, the same four phases in the same order.
Weeks 1 to 2
Crawler logs, rendering, schema and a baseline of what AI assistants say about you.
Weeks 3 to 4
robots.txt, llms.txt, connected JSON-LD and consistent company details across profiles.
Weeks 5 to 8
Priority pages rebuilt so each section answers one question and adds first-hand information.
Week 9 onward
Rankings, answer boxes and AI citations measured against the baseline, with new pages added.
Co-founder, In SEO since 2006
Gunakesh Parmar has worked in search engine optimisation since 2006 and in market research since 2009. His work covers technical SEO, content strategy and search visibility for market research publishing.
Co-founder, 20+ years in digital marketing
Rohit Bhisey has more than 20 years of experience in digital marketing and performance marketing. He works on revenue growth through data-driven strategy, market intelligence and the use of AI in marketing.
Co-founder, 5 years in web development
Ashruba Pankhade has five years of experience building web applications with Laravel and PHP, including scalable systems, APIs and payment integrations. He leads Brilad's technical and development work.
Free guides on how search engines and AI assistants find, read and choose the sources they show.
Retrieval-augmented generation, query fan-out, embeddings and why long pages lose detail in the middle.
Content chunking, JSON-LD, llms.txt, AI crawler rules and freshness signals.
Information gain, E-E-A-T, first-party evidence and writing passages that can be quoted accurately.
Workshops for in-house teams that want to do this work themselves: how AI search retrieves pages, the technical setup, writing for citation, and measuring results.
The AI Search Audit takes about two weeks and ends with a fix list ranked by impact, written so your own team can act on it.